Home Plus Riding the Korean Retailing Rollercoaster Youngwoo Lee Martin Hemmert 2013
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– I was asked to review a Korean retailer, Home Plus, for a financial research publication. – I started by reviewing the company’s strategy, with a focus on its retail business in Korea, in detail. – Based on my review, I provide a set of questions for the management to answer in their upcoming strategic roadmap. – Here’s an overview of Home Plus. Home Plus is the fourth largest apparel retailer in South Korea. The company’s core retail business consists of 209
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The world has become a more complicated place for those who want to own a business. The ever-growing competition in most industries has led to the emergence of new market trends, with the retail industry being no exception. check out here Apart from the usual supermarkets and hypermarkets, the Korean retailing industry has been growing, with the increasing popularity of online shopping. As such, Home Plus, a global retail chain, has been expanding in the Korean market, and this case study looks at its current success.
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Home Plus Riding the Korean Retailing Rollercoaster Youngwoo Lee Martin Hemmert 2013 is a book about retailing in Korea, South East Asia, and the rest of Asia. The world is changing; there’s no getting around it. Retailing is facing a global transformation. Consumers, both in developed and developing economies, are increasingly becoming more sophisticated in their purchasing decisions. view it now New consumers from China, ASEAN, and Africa, are emerging, seeking better-quality, more
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Title Page Reporting: – 3 pages – Numbered & Tabs (for ease of reading, avoiding margins) – References – Topic 1: Home Plus Riding the Korean Retailing Rollercoaster Insights and Analysis – Overview – Historical Context – Importance of Korean Retailing to Home Plus – Market Environment – Competitor Analysis – Key Success Factors and Future Outlook – Key Stakeholder Analysis and Investor Perspective Ch
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In the article “Home Plus Riding the Korean Retailing Rollercoaster,” Youngwoo Lee and Martin Hemmert’s data and findings demonstrate a significant opportunity for Home Plus to grow its business and profitability by targeting both Korean and U.S. Dual-language customers. Lee and Hemmert show that Korea, a market that the home-furnishings retailer had largely ignored, now presents an unprecedented market opportunity for Home Plus. As the data reveals, Korean consumers are “shifting their
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The Korean retailing market is now the largest in the world. The recent economic downturn and uncertainties about the future direction of China and other neighboring countries have further weakened the economy. But a group of retailers, including Big C, IG, and GS, are rising strong to the challenge. Here is a case study of an Asian giant in the Korean retailing industry: Home Plus, which opened 237 stores in Korea as of March 2013 and is now expanding into neighboring Japan. First
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Home Plus is the first upscale furniture retailer to operate in Korea, which is a market dominated by a few national home appliance retailers, as the home furnishing market remains low on customer demand and profitability in the market. Korean customers have been favoring large-sized furniture at an early age and a high demand for modern, sleek and functional furniture, but it is still an emerging market for luxury home furnishings. Home Plus, however, is aiming to transform the Korean market and provide a lux