GO Telecom Rebooting a Brand through Sales Transformation
Problem Statement of the Case Study
In the last few years, global telecoms have experienced a rapid shift towards digital transformation. With mobile internet and social media becoming the preferred communication method, businesses must evolve their communication strategies. Today, the telecoms sector is undergoing an aggressive brand transformation. additional reading Go Telecom is one of the leading operators in the region. The company has a reputation for providing top-quality mobile and broadband services to its customers. However, their brand was facing several challenges, particularly with their sales strategy. Sales performance was not improving, and revenue was
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The Go Telecom is the largest telecom operator in Indonesia, competing with a myriad of other players in the local market. However, unlike its competitors, Go Telecom has been consistently growing the subscribers and earnings at a much faster pace. It has achieved a market share of 27% in 2019 and is one of the fastest growing telecom players in the region. One of the key reasons for Go Telecom’s success is its sales transformation strategy. The company has been constantly challenging its
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Dear readers, In the past 20 years, GO Telecom has experienced remarkable growth in Cambodia, reaching a total customer base of 7 million, making it the largest wireless telecom operator in Cambodia. As part of its continuous efforts to grow in the Cambodian market, GO Telecom has identified a need to transform the sales process, enabling it to better meet customer needs and achieve sales growth. This report provides a roadmap for GO Telecom’s sales transformation. Background: GO Telecom entered the Cambodian market in
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In 2019, the government decided to shift the entire ecosystem of telecom, to promote digital India. The first move was through the launch of the GSM scheme in the country in the year 2000. Next, the GSM scheme was converted into a Digital India scheme. There were several challenges to this move, among which the telecom industry did not seem to be an area that required any improvement. But GO Telecom’s experience proved that a major turnaround in the industry could be accomplished by focusing on brand experience and
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At the beginning of this decade, the Indian telecommunications industry was a very lucrative sector. But over the years, with fierce competition and increasing customer expectations, it began to face problems. find out here now It was during this period that we at GO Telecom decided that we wanted to turn things around. We needed to understand what the customers wanted and needed, as well as what the market needed to succeed. The question was, how did we do that? For years, we had always been seen as a competitive but dull and outdated service
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I have an exceptional history working for GO Telecom. I had the opportunity to help it to achieve unmatched success through the sales transformation that we have undergone. I remember one specific time when I was helping to train the sales team of the company in the new sales methodology that I had been adopted. We had conducted a very extensive market research and data analysis, which had been done based on the previous marketing activities. This helped to pinpoint the customer pain points and to create a detailed marketing and sales strategy that would resonate well with the target customers. We
Financial Analysis
I can report on a successful sales transformation initiative at GO Telecom. We are a leading fixed line, mobile, and DTH operator in Bangladesh. GO Telecom has successfully embarked on a digital transformation journey to improve its services and enhance customer satisfaction. Here’s how we achieved it. Firstly, we revamped our sales team’s approach. We knew that a competitive advantage in today’s marketplace was to provide the best customer experience and we wanted to do that through a digital transformation that would reduce human contact and deliver a superior
Porters Five Forces Analysis
In May 2020, it was announced that GO Telecom had signed an agreement to buy back its stake in Sama Group, which operates the Indonesian mobile business. In doing so, GO has been re-emphasizing its commitment to becoming a pure play telecommunications operator in Southeast Asia. I’ve been covering this case for months, watching as GO has made significant progress in its quest to re-establish itself in the Indonesian market. GO’s transformation has involved a considerable increase in the size and scale of its network