Harvard Management Co2001 Jay O Light
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Jay O Light’s case for Harvard Management Co. was an easy choice. I had a great respect for the Harvard Business Review and was particularly enamored with the cover story on “Earning the Customer.” Light used the data to illustrate how a company’s market positioning and “difference” can be its most potent strategic resource. He made the point that companies that have strong “differentiation” are 40% more likely to succeed than those that don’t. Light also identified several key “differentiation” tactics
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“Jay O Light” was a student in the Harvard Management Company (HMC) who had a unique experience during a visit to Bangalore. He found a VRIO theory to be extremely helpful for understanding what was going on in India and the world. This VRIO (Value, Risk, Innovation, Organization, and Technology) analysis paper presents his analysis on this experience. VRIO stands for “Value, Risk, Innovation, Organization, and Technology.” Value refers to the long-term economic returns on invest
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In 1999 I was appointed Vice-President of Information Systems at Harvard Management Company (HMC), an $8 billion not-for-profit institution dedicated to research and the advancement of knowledge. We operate a major research center in Harvard Square, Cambridge, with over 100 research labs and approximately 350 researchers. The mission of Harvard Management Company is “to contribute to the world through discovery, leadership, and innovation in the fields of research, knowledge, and service”. HMC’s research and scholarly programs,
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Section: Topic: Harvard Management Co2001 Jay O Light Section: Recommendations for the Case Study I was fortunate to learn at Harvard Management Co2001 Jay O Light, the most popular brand in the industry. Jay O Light’s approach is based on his 25+ years of hands-on experience in the business and industry. This is a valuable asset as he has an ability to look at things from different angles and can make data-driven decisions. Section: Topic: Harvard Management Co2
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The first major marketing project I worked on at Harvard Management Co2001 Jay O Light, was creating a new company that would change how consumers bought mobile phones. We launched the company 2 years after that, and the results were remarkable — a customer base growing from 100,000 in our first year to over 3 million by the end of 2003. This success wasn’t due to our marketing team’s brilliance; rather, we did some basic marketing that we did not expect would result
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