Bringing Digital to Wimbledon John T Gourville David J Arnold
Problem Statement of the Case Study
In 1968, at Wimbledon, when all the men’s singles matches are played on grass courts, 92% of the audience is watching television (Gourville, 2015). Since then, the situation has changed with the rise of the digital era. In 2015, there were 8.5 million people worldwide using smartphones (Gourville, 2015). Today, it is widely believed that 90% of people play video games, watch films, and read articles online
Recommendations for the Case Study
Digital technology has been a game changer in many ways in the sports industry. From the emergence of online match streaming, to social media as a tool for fans to interact with their teams, and mobile apps as a powerful communication channel, technology is making itself known in the sports arena. Sports marketing and sponsorship can learn many valuable lessons from technology, and one such lesson can be brought from the successful implementation of digital technology at Wimbledon 2019. In the past decade, technology has not only changed how audiences consume
Case Study Solution
In the 1920s, Wimbledon began to embrace new technology, from the opening of the “Hammond court” in 1927 and the “Duke of Edinburgh’s tennis course”, to broadcasting on radio, and the creation of a website to share news with players and spectators. As we can see here (www.wimbledon.com) from 1960, Wimbledon has been at the forefront of embracing new technologies and innovation to improve its online engagement with
Porters Model Analysis
As a digital product marketer at Wimbledon, I recently went on a road trip to Australia to speak at the Digital Sports Event (DSE) in Brisbane about the future of sports. After attending an afternoon seminar from CBA on why they would love to use a mobile app to find matches for a football game on a Friday night, I headed out to speak to the Australian Cricket team and a local Aussie rugby club about using a wearable tech product for players to measure their fitness, monitor their training and measure their nutr
Alternatives
Brilliant, I agree with the author about the importance of digital at Wimbledon. But what about social media platforms that could have further boosted the popularity of the tournament? One such platform is Instagram. go to website While Instagram has grown in popularity in the past decade, there’s still room for growth. In fact, studies have shown that more than 80% of users on the platform are active. These people like to follow brands and have an engaging presence that appeals to their audience. Moreover, with the help
Marketing Plan
A couple of months back I was tasked with planning Wimbledon’s digital marketing strategy. Initially I was a little apprehensive about taking on such a significant project. However I have since learned that digital marketing is vital for any sporting event and I knew it would be a challenging yet rewarding experience. Initially, the primary goal was to ensure that Wimbledon received as much digital attention as possible. However, we quickly realised that digital was the new black, it had to be central to our strategy. We