Madhumakhiwala FMCG Marketing and GoToMarket Strategy Rajeev Kumra Inderjeet Singh Aastha Verma
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Madhumakhiwala FMCG Marketing and GoToMarket Strategy: – A business that is selling a product called “Madhumakhiwala” is not in the FMCG market. FMCG stands for “Fast-Moving Consumer Goods”, which are products bought for consumption in short period. – A business is in FMCG market when they are manufacturing and supplying the products to retailers and consumers. FMCG manufacturers supply packaged products to retailers who sell them to consumers. –
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Recommendations for the Case Study
1. Define the Target Audience Madhumakhiwala FMCG is a 47-year-old company with a brand portfolio that includes FMCG products such as ghee, milk, and milk-based products. In the FMCG segment, there are around 200 million consumers, of which around 85% are women. useful source The company’s products cater to the middle and lower middle-income segments, where most people are within a range of ₹5,000 to ₹10,000
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As a Marketing Expert, I witnessed that the FMCG Industry is facing the same challenges of today. In order to break this status, we had developed a ‘GoToMarket Strategy’. In this strategy, we have analyzed the competition and identified the key market segments for our product launch. In the last year, we had launched ‘New Age Soy Milk’ in the FMCG Industry. This product was developed to cater to the Indian dietary needs. The first thing that we did was to conduct research on the Indian
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