Cisco Systems 2001 Building and Sustaining a CustomerCentric Culture Ranjay Gulati 2009
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The Cisco Systems culture had to evolve to meet a challenging marketplace. In 2001, Cisco was in the midst of a transformation, with the global economy recession and a new IT world emerging. At the same time, Cisco was facing its strongest ever quarter and had announced its best ever results. The Cisco leadership decided to go all out to support a new focus on customer centricity, a culture that puts the customer at the center of everything we do. Source This new vision was
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It is an exciting time to be at Cisco Systems. The company is in the middle of a significant transformation, and the future looks bright. With our strategy to become the world’s leading provider of IP networking solutions, and our commitment to the customer centric culture, I am confident that we are building a culture that will help us achieve our goals. Our strategy, which was launched during my tenure as the executive vice president for global sales, includes a focus on enhancing our offerings and delivering outstanding service to our customers. This includes investments in
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As you might be aware, Cisco Systems is one of the world’s most respected networking companies, and I was lucky to work for them for 7 years starting from 2001. During that period, I learned how to build a customer-centric culture at Cisco. The company’s market share was huge and the technology being used was at the pinnacle of networking technology. The main goals were to make customers happy by designing and delivering networking technology solutions that solved their specific business challenges. The business model was customer-dri
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In 2001, Cisco Systems faced a major challenge. They had to sustain their dominance of the networking market, as competition from Linux, Hewlett-Packard, and others was growing in strength. The company decided to build a culture of customer-centricity. The concept was simple, yet revolutionary. The company saw that “its success would depend on its ability to connect with and help customers in every aspect of their lives”. They decided that “customer-centricity is the foundation of the “CustomerCentric” culture”
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Cisco Systems is one of the world’s largest technology companies. The company has more than 50,000 employees, and it operates in more than 500 countries around the world. view publisher site Founded in 1984, Cisco Systems’ core business is networking. This company produces various types of networking equipment, including routers, switches, firewalls, and wireless access points. The company also provides professional services, which are highly valued by its clients. However, the Cisco company has recently faced
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In 2001, Cisco’s CEO and executive leadership team started the Cisco CustomerCentricity initiative. It has been a transformational journey since its inception. This initiative’s primary objective is to increase customer satisfaction and loyalty. Cisco is a highly customer-centric organization, and I’ve been working on this initiative since the very start. The first step in the CustomerCentricity initiative was to establish a clear definition of what a “customer” means to Cisco. Cisco defined