Donna Dubinsky and Apple Computer Inc B Mary Gentile 1986
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“I am a former executive at Apple Computer, Inc. And an advisor on the computer industry. Let me tell you that Apple did not have the money to purchase Micro-Soft. In fact, they refused to meet Microsoft in an “unprecedented” bid to buy Microsoft, the world’s largest software company. In fact, a few days after we had started bidding on a $4 billion dollar contract, Apple’s vice-president of the corporate division, Steve Jobs, wrote me to say, “We were outbid by Microsoft,
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Donna Dubinsky, the former VP of Marketing for Macs was named by Apple Computer’s board as a replacement CEO. In a year of great uncertainty, Dubinsky has been named to replace the resigning, erratic, and disruptive chief executive, John Sculley, a company insider with a poor reputation and a business strategy which has failed the Macs. Dubinsky has brought about a significant restructuring of Apple’s marketing department in a bid to reshape Mac’s brand. In 1983
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Between 1985 and 1987, Apple Computer Inc. Was a private company that was one of the most significant inventions of the 1980s. Donna Dubinsky played a critical role in Apple Computer Inc.’s success story. visit this site At the beginning of 1985, when she joined Apple as the Director of Finance, she became a member of the team that had just been tasked with leading Apple to success. Dubinsky was a charismatic individual with strong management skills, and her vision and leadership made
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In the fall of 1986, Donna Dubinsky, CEO and Chairman of Apple Computer Inc., presented her 1986 Strategic Plan to the company’s board of directors. Donna, a woman, a visionary, with a 20 year record of leadership, made a profound case for change and for taking Apple into a new period of growth and innovation. She explained that while the company’s growth had been steady and profitable in recent years, it was now time to consider new strategies, new products
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