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  • Don Valentine Sequoia Capital G Felda Hardymon Tom Nicholas Liz Kind 2014

    Don Valentine Sequoia Capital G Felda Hardymon Tom Nicholas Liz Kind 2014

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  • Freeletics Strategic Corporate Venturing in a Digital ScaleUp Lysander Weiss Dominik K Kanbach 2023

    Freeletics Strategic Corporate Venturing in a Digital ScaleUp Lysander Weiss Dominik K Kanbach 2023

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    “One of the things we have to realize is that the pandemic has accelerated the process of digital transformation,” Lysander Weiss, Global Business Development Director at Freeletics, a fitness brand, says in an interview. “A lot of companies have started to invest heavily in digital solutions in recent years,” he says. This year, there will be about 1.6 billion people worldwide who will have access to the internet. While that is an enormous number, it still leaves a massive gap when it comes to fitness. Freeletics, a fitness brand

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  • Balancing Impact Modeling the Future at British International Investment

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  • Enterprise RentACar in the US Meghan Busse Jeroen Swinkels Greg Merkley

    Enterprise RentACar in the US Meghan Busse Jeroen Swinkels Greg Merkley

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  • Costco Companies Inc David E Bell Ann Leamon 1998

    Costco Companies Inc David E Bell Ann Leamon 1998

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  • HealthVerity Real World Data and Evidence Satish Tadikonda 2023

    HealthVerity Real World Data and Evidence Satish Tadikonda 2023

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  • Hubble Contact Lenses Data Driven DirecttoConsumer Marketing Jill Avery Ayelet Israeli

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    This case study explores Hubble Contact Lenses Data Driven DirecttoConsumer Marketing Jill Avery Ayelet Israeli, a marketing strategy designed to capture a rapidly growing consumer trend. Hubble Contact Lenses markets its products directly to the end consumer through its Facebook page and Instagram account. The strategy involves providing targeted messages and engaging the audience with interesting and creative content. Hubble Contact Lenses has achieved its objectives through its use of data analytics. The company utilizes customer data and feedback to personalize the content

    Evaluation of Alternatives

    In the business of direct to consumer marketing, there are two types of brands that will do well: the ones that are data driven and the ones that are not. There are many examples of brands that fall into the first category, like Hubble. The brand is a leader in its market segment, and data is the driver of the brand. The product is data driven. The brand’s strategy is built around the data of the product. Here’s how a similar brand would do in the market: Hubble Contact Lenses: Hubble is a

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    In 2007, I was on the hunt for a new contact lens solution that provided clear vision while also addressing the latest trend in contact lens technology. Hubble Contact Lenses met that need. I tried to find an overpriced and overhyped product, but my research led me to the Hubble contact lenses. Hubble lenses come in a box of 4 lenses, and with their unique technology, you can use one lens for your nights of theater and another lens for your days.

    VRIO Analysis

    The Hubble Contact Lenses market is set to reach $700 million by the year 2023 as per the market report published by MarketsandMarkets (https://www.marketsandmarkets.com/Market-Reports/Housing-Services-Global-Report-86894155.html). This market growth can be attributed to factors such as increased awareness and acceptance of the technology by the consumers, increasing demand for contact lenses in rural and developing regions, changing customer demands, adv

    Financial Analysis

    I am delighted to provide detailed information on the data-driven direct-to-consumer marketing strategies for Hubble Contact Lenses. Hubble Contact Lenses has been a prominent player in the eyewear industry, having made a mark in the segment with their unique features, trendy designs and affordable prices. Its marketing strategy has always emphasized the idea of customer service and experience. In the past year, Hubble launched a new campaign, “Your Unique Eye Shape”. The idea behind this marketing campaign was