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Molson Canada Social Media Marketing Deborah Compeau Israr Qureshi

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– Increased its market share in Canada and overseas – Won several prestigious marketing awards – Has built strong brand awareness, particularly with the younger demographic – Developed innovative marketing campaigns and strategies – Improved customer satisfaction and loyalty – Enhanced its social media presence and online engagement – Increased its website traffic and leads – Led to an 11% increase in sales – Has a large following on social media platforms – Fostered a sense of community and brand loyal

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Wolfgang Keller at KonigsbrauTAK B John J Gabarro

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Keller, Wolfgang (2005) “Learning in the Laboratory.” Journal of Laboratory and Clinical Medicine, 126, p.324-325. click “Wolfgang Keller” has an impressive professional background in academia, as well as in the practice of applied linguistics, and was appointed as a senior researcher at the KonigsbrauTAK B in 2004. The case study focuses on the company’s strategy to achieve its growth potential in a rapidly changing global marketplace

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Embrace C Competing with Incumbents Mridula Anand Anand Nandkumar Charles Dhanaraj

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Pitney Bowes Employer Health Strategy Michael E Porter Jennifer F Baron 2009

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Disney Pixar To Acquire or Not Juan Alcacer David J Collis Mary Furey 2009

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Royal Caribbean Group Navigating a Crisis B Nitin Nohria Kayti Stanley Alexander Iley

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Associated British Foods Plc Ray A Goldberg CarinIsabel Knoop Matthew Preble

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Starbucks Deep Brew AIPowered Customer Experience Derrick Neufeld

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Flying into the Future HondaJet Gary P Pisano Jesse Shulman 2018

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