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Bank BRI Entering the UltraMicrofinance Segment Philipp MeyerDoyle Wardatul Adawiyah Permata Wulandari Maria Ulpah Harryanto Suhardjo

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Bank BRI is a nationalized bank with presence in Indonesia. It is the biggest bank by market capitalization in 2017 and a leading bank in microfinance in Indonesia, providing financial services such as loans, deposits, and insurance. It entered the ultra-microfinance segment with the launch of its first bank branch in January 2018 in Surabaya. The aim is to reach small and medium-sized businesses in rural areas as well as other marginalized communities. In the last few years

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“Bank BRI, the banking system of the Republic of Indonesia, is making its way into the ultra-microfinance segment (UMF). It is expected to expand its share of the microfinance segment from 20% in 2010 to 30% in 2020. This is in response to the demands of the country’s population and the government’s strategy to provide affordable credit for the rural population. The UMF segment comprises microfinance institutions, also known as MFIs,

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IMEC B New Approach to IPR Management Henry W Chesbrough Wim Vanhaverbeke Lola Odusanya 2009

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NIO Chinese EV Companys Global Strategy William C Kirby Shu Lin Noah B Truwit 2022

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