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    “Everywhere else, you find a price, it’s clear, what you’re paying for is in the ads you’re going to see. TV, however, has no clear price, it’s up to you, the viewer, to decide what you’re willing to pay. This pricing disadvantage could lead to a different mindset. One that values ad placement and audience targeting over a simple price, and a more personalized viewing experience. This is why advertisers are making more aggressive and creative buys at

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    – Prices of the TV Advertising at the Regional Broadcast Network A were the highest in the country. This, because of the location and the high competition from local TV stations. They used high-quality and high-value spots, and therefore, they could offer competitive prices. They offered different packages of spots: 1. 10 Spots, 60 sec. – $30,000 2. 15 Spots, 60 sec. – $40,000 3. 20 Sp