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DaimlerChrysler PostMerger Integration A Stephan A Jansen 2002

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The DaimlerChrysler Merger has been described as a success for the auto industry because the two companies are larger and stronger than either in themselves. DaimlerChrysler merged in 1998, bringing together Chrysler and Daimler-Benz in a partnership that would last for the next three years. The resulting company was called DaimlerChrysler, with Chrysler retaining its name. The merger had been seen as a challenge to Ford’s position in the market. In this case study, we investigate the effects read the full info here

Mina OReilly at Logan Airports TSA Michel Anteby Erin McFee 2009

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Innovation at Google Ads A The Sales Acceleration Innovation Labs Linda A Hill Emily Tedards 2023

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JC Penneys Fair and Square Pricing Strategy Elie Ofek Jill Avery 2012

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Elie Ofek (JC Penneys) and Jill Avery (Fair and Square) had a brilliant idea in 2012: to introduce a price war in fashion. The two fashion retailers took a different approach: they offered free shipping to their customers and reduced prices on almost all of their lines. Free shipping was an unprecedented innovation for these two fashion retailers. Their customers were so accustomed to being charged for shipping that they were shocked to discover that they could walk away with the sh

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Trouble at Basecamp A Nour Kteily Deepak Malhotra David Lane 2021

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Becoming an Entrepreneur Swing It Again Studios and the NDB Loan Yohan Fernandes Elie Chrysostome Tanay Rajwal Sarthak Vasal

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