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    Problem Statement of the Case Study

    A few years ago, when I began my public speaking and leadership coaching business, I felt overwhelmed by the task of creating a powerful, branded identity. I realized that creating a strong personal brand was a skill and an essential step toward achieving success in this business, in my personal life, and in my career aspirations. Here’s the story of how I crafted my brand: Jill Avery, 37, a Certified Speaking Professional (CSP) and Certified Professional Coach (CPC) for six years,

    Porters Model Analysis

    Brand You Crafting Your Personal Brand, Jill Avery and Rachel Greenwald, offer some excellent strategies to develop your personal brand for career success. First, you need to know yourself — Who are you, what are your values, goals, and aspirations? What are your strengths and weaknesses? Are there any unique features that set you apart from others? hop over to these guys Then you need to identify your unique selling proposition. What makes you different from the competition? Who are your ideal customers and how can you effectively communicate with them? The Porter’