Flipkarts Apponly Strategy A Game Changer Susmi Routray Reema Khurana 2015
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Title: Flipkarts Apponly Strategy A Game Changer Susmi Routray Reema Khurana 2015 The Apponly Strategy: The Biggest E-commerce Revolution in India Flipkart is India’s largest online marketplace by revenue, which in December 2014 crossed the magical mark of $1 billion in transaction value. This was a groundbreaking event as it happened 7 months after its launch in 2007 and no other major e-commerce firm has come close to this fe
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I was introduced to the Flipkarts Apponly Strategy in a webinar I attended in October 2015. use this link It was presented by Susmi Routray, a well-known Flipkarts advertising and marketing professional. The strategy is to only showcase and sell products on Flipkarts app, the user interface for the same is an Android application. In my opinion, the strategy has already made a significant impact in the e-commerce business of Flipkarts. The most important part of this strategy is the ability to create exclusive and
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Flipkart’s app is a game changer for Indian ecommerce. The app, launched in 2010, brought a major transformation to the Indian retail landscape. It gave an instant competitive edge to the industry, enabling it to offer customers access to a massive selection of products. Flipkart’s success in apponly has been attributed to the following strategies, 1. Unique business model: Flipkart adopted a unique business model to offer customers unmatched shopping experience, with its omni-channel
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Flipkarts Apponly Strategy A Game Changer Susmi Routray Reema Khurana 2015 “Flipkarts is one of the leading e-commerce sites in India, known for their extensive product range, quality services, and excellent customer experience. They are also one of the most successful companies in the country, with a customer base of over 110 million users. harvard case solution However, the company has had its fair share of challenges. It was facing stiff competition from other online retailers in India, especially from the new entr
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In India, the mobile phone market is vastly dominated by a few players like Reliance Jio and Vodafone-Idea. While Reliance Jio is an excellent service provider, Vodafone-Idea faces a lot of challenges in its battle with other telecom companies. The company also has to face stiff competition from established telecom companies such as Bharti Airtel and Idea Cellular. This paper discusses the market strategies and tactics followed by Flipkarts, a well-known e-
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Flipkart has recently launched an “AppOnly” strategy, which means that all products are sold directly from Flipkart’s app to the user. Flipkart has successfully adopted this strategy which has brought in some remarkable results for them. The app-only strategy allows the users to choose the products from the Flipkart app itself. It provides users with a fast and convenient way of shopping without going out of the app. The App-Only Strategy A Game-Changer for Flipkart This strategy has made Flipk
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