Category: HBS Case Study Answers

  • The Quest for Legitimacy in Digital Disruption The Case of Uber A Gigi Teo SiewKien Sia

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    In recent years, the internet has revolutionized many fields, transforming traditional industries into digital economies. Digital disruptions are a natural response by traditional incumbents to these changing markets. In the transportation sector, digital disruptions are reshaping the competitive landscape, leading to both winners and losers. This case study will explore the challenges of Uber’s transition from a ride-hailing service to a provider of last-mile logistics, its competitive landscape, its innovation strategy, and its business model’

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  • Southwest Airlines1993 A James L Heskett Roger Hallowell 1993

    Southwest Airlines1993 A James L Heskett Roger Hallowell 1993

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    1. Executive Summary: As of 2015, Southwest Airlines was the largest low-cost carrier worldwide with over 300 destinations. Southwest was founded in 1967, with the mission of providing low-cost air travel to people. The airline’s mission includes the following tenets: – Affordable prices – Exceptional service – Improving the flying experience – Safety, hygiene and comfort – Enhancing the passenger experience Southwest Airlines differenti

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  • Uber Competing Globally Alexander J MacKay Amram Migdal John Masko 2020

    Uber Competing Globally Alexander J MacKay Amram Migdal John Masko 2020

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    Title: Case Study: How Uber is Disrupting Global Ride-Sharing Industry. Uber was founded in 2009 by the then 28-year-old Travis Kalanick as an alternative to traditional taxis and a more efficient alternative to the traditional taxi industry. 5 years later, Uber is currently operating in 64 cities worldwide.The case analysis for this project shows Uber’s successful strategy in the global ride-sharing industry. This strategic plan incorporates the core principles of the dis

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  • Marketing Reading BusinesstoBusiness Marketing Frank V Cespedes Das Narayandas 2014

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  • The Meteoric Rise of Skims Ayelet Israeli Jill Avery Leonard A Schlesinger 2023

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