Category: HBS Case Study Answers

  • Ferraris Lifestyle Gambit Balancing Exclusivity and Accessibility Julia Lee Cunningham

    Ferraris Lifestyle Gambit Balancing Exclusivity and Accessibility Julia Lee Cunningham

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    – Ferraris is not an ordinary car manufacturer, it is a fashion brand. Ferraris designs high-end sports cars and is synonymous with luxury and glamour. It is a luxury lifestyle brand that provides clients with a unique and unforgettable driving experience. – Ferraris has become an international phenomenon with its branding and marketing strategies. Its unique marketing mix is defined by its two pillars: exclusivity and accessibility. the original source – Exclusivity: Ferraris provides its clients with an unmatched experience. It

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    I attended a luxury car exhibit at the Miami Art Basel last year. Ferraris was a booth with the Ferrari logo splashed on the walls and car models placed in various corners. A smiling sales representative greeted me, with a Ferrari logo T-shirt draped over his arm. His colleague came over, “Hey, we have two spots available for you.” My eyes fell upon the spots. A red one and a black one. I was torn between the two. My instinct said to go for the black one.

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    One of the major drawbacks of Ferraris Lifestyle Gambit in recent years is that it has been increasingly being perceived as exclusivity, leaving out many younger car enthusiasts and techno-savvy customers with high disposable incomes. However, a small number of Ferrari enthusiasts are now looking for an alternative gambit that offers them accessibility and exclusivity at the same time. This idea has been presented in the form of the “Ferrari Lifestyle Gambit,” whereby Ferrari’s

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    “For starters, Ferraris has been working towards a ‘lifestyle gambit,’ with a blend of exclusivity and accessibility.” I’m a big fan of such gambits. I love the idea of being in exclusive circles and experiencing exclusive experiences. But I understand that Ferraris had to balance these two gambits, keeping in mind the brand’s aspirational appeal. The best solution they could find, was to combine exclusive access with more accessible products and experiences. As a result, Ferraris’ customers get a range of products, including

  • NHHL Exploring Commercialization Strategies Gaobo She Chunling Yu Chengwen Li Ziqian Zhao

    NHHL Exploring Commercialization Strategies Gaobo She Chunling Yu Chengwen Li Ziqian Zhao

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    “Exciting times for NHHL! Commercialization is the core business of the company. In the past year, we have made several successful strategies, such as opening branches, creating joint ventures, and entering into licensing agreements, to expand our products’ market coverage and profits. These commercialization measures are all driven by our goal of becoming an international player. However, the commercialization strategy also brings risks to the company. During this past year, the company has successfully opened a branch in Shanghai, which is the capital city

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  • VC DecisionMaking in India Aavishkaar and Milk Mantra C Justin Randolph Ilya Strebulaev 2013

    VC DecisionMaking in India Aavishkaar and Milk Mantra C Justin Randolph Ilya Strebulaev 2013

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    India is a large democratic nation in South Asia, with a populace of over 1.3 billion people. The economy is growing exponentially at an average annual rate of over 8% for the last decade. While the population has been growing rapidly, its per capita income is quite low compared to other nations. The country is also among the most corrupt nations in the world, according to Transparency International. Corruption is an enormous challenge for businesses operating in India. In fact, businesses are discouraged to set up shop

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  • Shake Shacks Playbook for the Digital Era Christopher Stanton Allison M Ciechanover George Gonzalez

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  • Bankruptcy at Caesars Entertainment Kristin Mugford David Chan 2016

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  • Leadership at WildChina A Daniel J Isenberg Shirley M Spence 2007

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  • The How of Digital Transformation A Using Digital to Do Good at the Netherlands Lottery Nathan Furr Andrew Shipilov Arjan Blok Steven Koolen

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  • Project Maji Pricing Water in SubSaharan Africa Elie Ofek Marco Bertini Dilyana Karadzhova Botha Esel Cekin 2021

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