Category: HBS Case Study Answers

  • Gupta Media Performance Marketing in the Digital Age 2019

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    My article Tesco and Ocado Contrasting Online Grocery Supply Chain Models Ralf W Seifert Richard Markoff is available on Google Books. In the article, I focus on the Online Grocery Supply Chain Models of both Tesco and Ocado. Both companies have adopted the online grocery business as a profitable and efficient way to serve the customers. Yet, both companies have faced the challenges that go along with this shift towards online shopping. In this paper, I will compare the online groc

    VRIO Analysis

    The Online Grocery Supply Chain Model In this essay I will compare and contrast the Tesco and Ocado online grocery supply chain models. The supply chain models Tesco and Ocado are two of the world’s largest online grocery retailers. The supply chain is a crucial element of a company’s business. Tesco: Tesco operates in 1,400 stores across the UK and operates a 10,000 tonne distribution centre

    Porters Five Forces Analysis

    Tesco has a different model in terms of supply chain: they have a central warehouse for storage and distribution of grocery items and a decentralized distribution system to ensure quick delivery of orders to the store. Ocado is another model: they have a central hub for ordering and receiving grocery items, and they store grocery items in specialized warehouses that are equipped with specialized automation and distribution systems. The central hub of both companies works together to deliver groceries to customers in real-time. While Tesco is known

    Recommendations for the Case Study

    In the previous section, I described how I have worked as a grocery retailer, buyer and inventor in the UK, with a large online grocery supplier (Tesco) and a small online supplier (Ocado). In this case study, I will compare these two models, in order to offer suggestions for the company. Both companies have different models, which will give a comparison. Tesco has been operating an integrated, decentralized model for online grocery supply chain management. As a retailer and online