Category: INSEAD & Stanford Case Study Analysis

NBCUniversal Anita Elberse

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In the past, NBCUniversal has been accused of having one of the lowest payrolls compared to its competitors. For example, in 2014, NBCUniversal’s lowest-paid employees, who work on its primetime and nighttime talk shows, earn only about $115,000 a year, according to reports by Variety and The Wall Street Journal. These employees are expected to be trained in just 12 weeks on a limited set of roles, and then thrown onto the job site without any formal training.

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Principles of Pricing Robert J Dolan John T Gourville

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1. Understanding of the customer’s problem (their needs, wants, values). 2. Understanding the competitor’s offerings and how they’re priced. 3. Understanding the market, industry, and market conditions. 4. Setting the appropriate price. 5. Estimating the profitability. 6. Setting effective discounts and promotions. 7. Measuring results (sales, customer loyalty, market share). 8. Continuously improving the pricing strategy to remain competitive and

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The principles of pricing are a collection of concepts that guide how companies determine the prices of their products or services in order to maximize profits. The concepts include the ability to identify the underlying costs, the ability to anticipate customer demand, and the ability to set prices that are competitive, consistent, and fair. In the case study, we see an organization using these principles to develop a pricing strategy for a new line of eco-friendly cleaning products. The organization had conducted extensive research and identified that eco-friendly products were becoming increasingly popular

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Kanwal Navigating Uncertainty and Building for Tomorrow Taj Ud Din Malik Nupur Pavan Bang Sougata Ray

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FritoLay Inc A Strategic Transition198792 Abridged Lynda M Applegate

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FritoLay Inc is one of America’s leading consumer packaged food companies. Founded in 1969, the company’s current operations produce, market, distribute, and sell a diverse array of food products under the Cheetos, Doritos, Lay’s, Ruffles, Sunchips, and Nacho Cheese Doritos brand names. The company employs approximately 13,000 employees and generates annual sales of over $24 billion. next Section: Business Profile FritoLay

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Making a Team on Dream11 A Fantasy Sports Platform Peeyush Pandey Agrata Pandey

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Fruitzone India Limited B Designing the Research Questionnaire Sanjeev Tripathi 2016

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Hella Industry 40 in China Marc Sachon Christoph Karrer

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In 2015, Hella, a worldwide leading auto-lighting company, is expanding their operations to the new market of the People’s Republic of China. As of January 1st, 2015, Hella has set up two new manufacturing plants in China: Shanghai and Shenzhen. With the opening of these factories, Hella will be able to offer local customers advanced and competitive products on an even higher level. Hella Industry 40 (www.hella.com) The H

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Hella Industry 40 (Hella) is an automotive electronic supplier based in Germany. The company, which was established in 1896, offers a wide range of electronic systems for the automotive industry, including electric and hybrid vehicles. It specializes in advanced electronic control systems and components for driver assistance systems, powertrains, and infotainment systems. Hella’s main headquarters are in Kassel, Germany. The company has over 12,000 employees and operates in around 5

The Business of Death Births Human Composting Meghan Murray

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Competing with Dragons Amazon in China Pengfei Li

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