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Title: “Inside Publishing: Marketing by the Book” James Patterson is an international bestselling writer with 800 million books in print in 140 countries. He was a young man with a vision. In 1976, Patterson moved from Virginia to Los Angeles, where he started as a proofreader at St. Martin’s Press, an imprint of the St. Martin’s Publishing Group. He worked there for three years before being given an assignment by the CEO of St. Martin

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I’ve seen some very different writing styles — from professional academics to very articulate experts who knew exactly what they were saying. This guy was very clear about what he was doing, so that made a significant difference. However, when I met up with him, it was like I had met an old friend. It was very clear he was excited about what he was doing — and what he was doing had made a big difference to his book business. So if I could be that relaxed and enthusiastic about a writer (and it’s not just

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In my personal experience as a writer and reader, I have seen the impact of different marketing strategies on sales and publication success. There is a big difference between a good and an excellent book and it’s the quality of the marketing campaign that matters. Sales Campaigns: I have seen the great impact that John Deighton’s sales campaign had on James Patterson’s sales. In 2004 James Patterson had an overall marketing spend of $15million (GMT: Government marketing tax)