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Birth of the Swatch Youngme Moon 2004

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Born 1996, Swatch’s Youngme Moon is now 32 years old. She is an unstoppable force in the luxury watch industry. Youngme has been the president of Swatch Group’s Swatch Group Americas since 2004, which is a huge responsibility. Swatch Group Americas is the US subsidiary of the iconic Swiss watch brand Swatch, and Youngme has taken up the responsibility in a short span of ten years since its inception. Youngme’s rise

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On July 25th 2004 I woke up with my laptop in front of me at 4:30 AM. My eyes were still shut, and I couldn’t see or hear the light, but there it was on my screen — a very colorful logo. The first question that occurred to me was: who? “I don’t know who’s the Swatch brand new product designer”. “Swatch?” “A brand that has been around for decades, but suddenly there’s a “new” product designer. “Swatch

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“On September 24, 2004, Swatch introduced a new designer watch: Youngme Moon. It is one of my favorite Swatch watches to this day. My excitement grew when I was informed that I could obtain the watch from Youngme herself in Tokyo during Swatch’s “Youngme and Swatch 2004” event. However, I did not know what I was in for when I arrived at the venue. It was a huge event, so the line was very long. But I kept in the line for what seemed like

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On December 5, 2004, Swatch, the Swiss watch company, held a launch event for the Youngme Moon in New York. In my role as a consultant, I had the pleasure of writing about it for one of my clients (an ad agency). The launch was the first time Swatch, which has over 1,300 stores around the world, used a new watch design (or, rather, several new watch designs) for a single event. The event was held at a rooftop bar in the East

Marketing Reading Framework for Marketing Strategy Formation Robert J Dolan 2014

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The Jenner Situation Richard G Hamermesh Andy Whittemore Eliot Sherman 2009

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Facebook 2012 William Barnett Arar Han

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Essent B Supplement Ananth Raman Elena Corsi 2020

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Ford vs GM The Evolution of Mass Production A Willy Shih 2013

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