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  • Cambridge Consulting Group Bob Anderson Jay W Lorsch John J Gabarro 1995

    Cambridge Consulting Group Bob Anderson Jay W Lorsch John J Gabarro 1995

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    “British Petroleum (BP) is a leading company in the oil and gas industry with operations in more than 70 countries worldwide. Over the last 20 years, BP has experienced considerable success and financial growth. This success has, however, come at a cost to the company’s environmental and safety performance. In 2015, BP received a severe blow when its Deepwater Horizon oil rig caught fire and exploded, resulting in the deaths of 11 people, extensive damage to the environment, and massive environmental and fin

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  • Dai Viet and Chien Thang Two Companies and a Family A Roy Chua Ramesh Ramachandra Mahima RaoKachroo

    Dai Viet and Chien Thang Two Companies and a Family A Roy Chua Ramesh Ramachandra Mahima RaoKachroo

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    Dai Viet, established in 2012, is a leading Vietnamese-style pizza restaurant chain in Singapore. Their menu features classic pizzas such as Margherita, Sicilian, and Hawaiian, and they also serve chicken, beef, and seafood. One unique aspect of Dai Viet’s marketing strategy is that they partner with the local government and cultural organizations to promote Vietnamese culture and traditions to their customers. For instance, they collaborated with the National University of Singapore to promote Vietnamese cuisine in school

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  • SAAHAS Zero Waste Breaking the Spell of Fast Fashion with Circularity Satyajit Roy Haritha Saranga

    SAAHAS Zero Waste Breaking the Spell of Fast Fashion with Circularity Satyajit Roy Haritha Saranga

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  • LongXi Machinery Works Quality Improvement B Robert Klassen Larry Li Tom Gleave

    LongXi Machinery Works Quality Improvement B Robert Klassen Larry Li Tom Gleave

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  • Bombardier Aerospace The CSeries Dilemma Louis Hebert Ali Taleb 2011

    Bombardier Aerospace The CSeries Dilemma Louis Hebert Ali Taleb 2011

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  • Navigating Change and Innovation A Case Study of Parmigiani Fleuriers Resurgence in the Luxury Swiss Watch Market Ken KwongKay Wong

    Navigating Change and Innovation A Case Study of Parmigiani Fleuriers Resurgence in the Luxury Swiss Watch Market Ken KwongKay Wong

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  • Doctor Anywhere Navigating the Promise and Perils of Artificial Intelligence in Healthcare

    Doctor Anywhere Navigating the Promise and Perils of Artificial Intelligence in Healthcare

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  • Tyson Recalls 30000 Pounds of Frozen Chicken Nuggets B Tatiana Batova Brian Moriarty Meghan Murray

    Tyson Recalls 30000 Pounds of Frozen Chicken Nuggets B Tatiana Batova Brian Moriarty Meghan Murray

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  • Jess Westerly at Kauflauf GmbH Brief Case HBS Faculty 2012

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  • Gina El Kattan Learning to Sell What Matters Most Eric Janssen Illyas Charania

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    I am very excited to have the chance to interview Gina El Kattan. I knew her, in fact, she used to study at my alma mater a university with a strong business focus. Her recent interview gave me the privilege of learning about her journey to get where she is today as a successful businessperson and marketer. I have found Gina to be an inspiration to many students who are still struggling to succeed and reach their full potential, both academically and professionally. Here’s my interview with her: Question: How did you begin your career as a

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    Gina El Kattan learned that, in order to get to her top potential, she had to learn the art of selling herself, her ideas, and her brand. She had started out in the fashion industry, and this wasn’t easy. She knew that if she wanted to grow her business, she needed to learn to pitch herself as an expert to people who would be willing to take her advice and help her get more clients and more business. And that required hard work, resilience, and a willingness to take on challenges. “I was not good