Navigating the Brand Portfolio of Googles Geo Services Division Jim Lecinski Shaon Ahsan
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Google’s Geo Services Division (GSD) provides local marketing solutions for over 2.5 billion consumers across over 60 countries. This includes Google Street View, Google Maps, Gmail, Google Fiber, Google Apps, Google Maps Platform and Google My Business (GMB). As a local brand marketing agency, we are responsible for managing the digital footprint for the GSD. Brand Portfolio Google’s brand portfolio encompasses many different brands, products, and services that are essential for
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The goal of this essay is to explore how Google is creating a strong and cohesive brand portfolio that enables it to successfully reach diverse audiences across the globe. Google’s brand portfolio comprises of various services and offerings: 1. Google AdWords – a suite of digital advertising solutions that offer brand visibility and targeting options. Advertisers can target their desired audience, such as mobile device users or those located in certain areas. 2. Google Search – a powerful search engine that enables users to search the web using a simple
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1. What Is Your Brand Portfolio? The Googles Geo Services Division has a deep understanding of the brand portfolio of their company. The geographic division handles various assets and operations, including mapping products and services, geolocation-based services, and Google’s search engine. 2. Brand Portfolio Goals Goals of Brand Portfolio Goals 1. Establishing a clear set of goals that align with business priorities 2. Helping businesses connect to and navigate the market 3. Achieving success through a focused
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In today’s business environment, brand management is an essential aspect that has a high level of importance. try this website Companies often tend to put their efforts in building brands, rather than just product or services. This practice has been followed by Googles Geo Services Division, also known as Google Maps. It was founded in 1998, and since then, it has been serving as an innovative solution in mapping the world. It is a service that provides users with the capability to explore and navigate on-demand, making it easy to obtain necessary information related to
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A few months ago, we published an article on our blog highlighting the importance of geographic data for businesses. As a company with a deep interest in geo-services, we were excited to learn that Googles Geo Services Division (GSD) is planning to expand their product line by 5-fold within the next two years. At the time, I thought that the article was a mere curiosity. best site But as it turns out, GSD is in the midst of an enormous task that requires a very strategic approach. The company is launching a
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The geographic map, and particularly its overlay of the globe, can create brand perceptions, in terms of location or context. The company’s location portfolio of services and products is often seen as a significant part of the overall brand perception and how it is communicated to its customers. Navigating the brand portfolio is challenging. The following are the top five reasons why: 1. Multiple Services under one brand: The company has offered a range of services under various brands to create multiple brand portfolios. In the marketing industry,