Click Mortar at a Critical Juncture The Challenges of Using AI in a Digital Marketing Agency Ruxandra Monica Luca Sylvain Amoros

Click Mortar at a Critical Juncture The Challenges of Using AI in a Digital Marketing Agency Ruxandra Monica Luca Sylvain Amoros

Problem Statement of the Case Study

The year is 2020, and the world is facing the worst economic crisis in a century. The pandemic has ravaged the economy, and businesses are struggling to survive. As a digital marketer, I am struggling to get clients, and I am the world’s top expert case study writer. So, in first-person tense (I, me, my), I narrate my personal experience of a critical juncture, where I was struggling to get clients in 2020. content But in 2021, an

SWOT Analysis

At a critical juncture in the life of Click Mortar, our firm has become reliant on the advanced digital marketing strategies that the power of AI. With the advent of Intelligent software and hardware, we feel that AI-powered digital marketing techniques have become indispensable to us as a firm. The world has become more Technologically advanced with an array of online platforms and digital devices, and AI allows the marketing professionals to identify a significant opportunity to stay In tune with

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Click Mortar is a brand strategy, creative, and content agency that caters to both established and emerging brands across sectors like tech, tech startups, healthcare, finance, media, retail, and so on. Our clients range from large corporations to small enterprises and everything in between, including startups that are just beginning their journey. We are a digitally-driven agency with a strong focus on design, technology, and data analytics. The challenges faced when utilizing AI in digital marketing are

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In the last few years, there has been a significant shift in marketing technologies, including AI. Digital marketers are gradually embracing AI for its automation and streamlined efficiency. According to Forrester’s research, the AI market will grow to $9.6 billion by 2022. Many businesses are using AI for optimizing their website traffic and increasing their conversion rate, which can lead to significant profits. For digital marketers, however, AI presents a complex challenge. With the increasing number of AI

Evaluation of Alternatives

Click Mortar is a digital marketing agency located in the capital city. We use AI for our business, and our biggest challenge is adapting to changing customer needs. As a small startup, we’re constantly looking for new opportunities to expand our reach. For that, we use chatbots to handle routine tasks such as answering customer inquiries, sending product catalogs, and processing orders. However, customer feedback and requests are often different from those received from sales. The biggest challenge is to personalize interactions between our agents and customers. The way

PESTEL Analysis

Chapter 1 This case study describes how Click Mortar has successfully implemented Artificial Intelligence (AI) in their digital marketing campaigns. Our team of experts has conducted a thorough analysis of the current market, the competitors, and industry trends, highlighting the critical juncture for using AI in a digital marketing agency. Click Mortar is a digital marketing agency that has been operating for over 10 years. In the past, they have employed a mix of marketing strategies to achieve their business objectives,