Dr Johns Products Ltd William A Sahlman 2002
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VRIO Analysis
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SWOT Analysis
– Conducted market research to identify target customer base, product features, competitor analysis and growth strategies. – Collaborated with product development team to define product scope, features and benefits. – Assembled a competitive analysis report for the competitor research, highlighting the strengths and weaknesses. – Developed branding strategy to enhance the product brand identity, packaging, marketing strategies, pricing strategies. – Developed the first-ever consumer survey on consumer preferences for the product, to get feedback from consumers.