Taco Bell in the Gulf Region ReEntering the UAE Market Elie Chrysostome Saad Fasihi
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“Sweet success stories often have their roots in challenges. Taco Bell has found the exact recipe for their new market, opening their restaurants in Dubai, UAE, last year. For the restaurant operator, the taco-famine situation in the region was as challenging as it was lucrative. The company’s international development partner, ACG (Arab Constructing Group), is a company founded by the National Investment Company (NIC), an Dubai government entity. The partnership allowed Taco Bell to expand in a market
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Given below is an extract from a financial analysis report, which provides an overview of the market environment in the UAE, including insights on competition, industry trends, and company growth potential. The document includes a detailed analysis of Taco Bell’s brand performance, market share, and profitability, as well as a review of the market dynamics, such as consumer preferences, buying behaviors, and key stakeholders. Taco Bell is a popular American-owned food chain, known for its iconic crispy tacos
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Whenever a customer walks in, Taco Bell will make them feel welcome. It’s in the heart of downtown, and they could park right next door. In the middle of all the high-fashion boutiques and trendy bars. So when Taco Bell opens up a new franchise in the UAE, it will not just be “another Taco Bell.” Taco Bell is the world’s leading fast-food hamburger chain, with approximately 600 locations worldwide. It has also entered into a
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ReEntering the UAE Market Elie Chrysostome Saad Fasihi Given the current context of the global market, Taco Bell is faced with a new opportunity to enter new markets, particularly with a significant market in the Gulf region. This case study aims to evaluate the merits of this potential move and the strategies required to execute it successfully. The UAE: a Prospect The United Arab Emirates is a significant market for Taco Bell with a total population of about 8 million. There is also
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Taco Bell opened in the UAE market in the year 2015 as part of a strategic partnership with Yotopia, a Dubai-based food and beverage group. Taco Bell’s first store opened in the city of Dubai at the Mall of the Emirates with a capacity of 1,200 customers per hour. The chain has been expanding its store portfolio across the country since then, including two new outlets in Abu Dhabi and two in Sharjah. The company has even launched several
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I write from my personal experience, based on my current job at Taco Bell’s UAE marketing department. When the brand opened in 1998, I remember it being the first and only Taco Bell in the United Arab Emirates. his response In 2004, however, I had the opportunity to lead the reentry of the brand in the Middle East, working with Taco Bell’s then-U.S. Vice President for marketing and the UAE’s senior management team. The brand’s mission was to establish localized and
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I have worked for Taco Bell for the past 5 years, in the Gulf region. I was involved in their reentry into the UAE market. I was responsible for the operational aspects of their opening. My main responsibility was to ensure a smooth opening. Our team had to coordinate with multiple departments to ensure that everything was in place in time for the opening. To be successful in the UAE market, Taco Bell had to offer more than just food and drinks. They had to create a welcoming environment and offer value to customers, while
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In a case study, we are to provide our recommendations for Taco Bell to reenter the UAE market and how they can do so with best practices. Taco Bell in the Gulf Region ReEntering the UAE Market In the early 1990s, when the concept of fast food restaurants was just starting to take root, Taco Bell entered the market with their unique concept that would go on to become famous worldwide. The Taco Bell in the UAE would be launching a new menu in 2019