ITC Mangaldeep Restructuring the Brand Portfolio for Growth
Porters Model Analysis
Growth and sustainability are two words which are very important for every business. With growing competition, businesses are finding it difficult to maintain their market share. The brand portfolio restructuring is a tool which is used by a business to take control of its brand identity. Mangaldeep group, one of the leading food companies of India, decided to restructure its brand portfolio. The reason behind this decision was the need to improve the overall performance of the company. There are different strategies to achieve growth and sustainability. In this case, the
BCG Matrix Analysis
As ITC’s Chief Executive Officer, let me start by thanking you, our shareholders, for entrusting us with the responsibility of leading the company into a new phase of growth. This is a time of great opportunities and unprecedented challenges, and we have set out to respond in the same spirit of innovation, creativity, and service, which have been the hallmarks of our company’s success for the past 60 years. The first challenge we will face is to reduce our debt by $1 billion and achieve a
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I had to give a presentation to the senior management about a company that needed restructuring. We had a brand portfolio of multiple brands, with 66 products. The products that are losing traction needed to be retired or redesigned, and those that were growing had to be kept as we grew the business. I decided to take the company into a lean manufacturing cycle, wherein all the products, both new and old, would be shipped as and when required, and all the production lines would be dismantled. Our R&D division
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ITC Mangaldeep Restructuring the Brand Portfolio for Growth is a 100% unique project for the case study. Our writer has expertise in the industry. Let me share with you a case study where I write about a company that restructured its brand portfolio. Name of the Company: ITC Mangaldeep (formerly known as RB India) Company History: In 2016, ITC Mangaldeep was one of the most valuable FMCG companies in India. In 201
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I was part of ITC Mangaldeep, one of India’s premier FMCG companies. The brand portfolio of ITC (Indian Hotels Company), spanning over 150 brands, spanned across more than 7,000 stores. At ITC, we were not only restructuring the brand portfolio but also building a world-class brand and marketing organization to drive customer engagement, loyalty, and growth. her response The challenge faced by the company was to simplify its brand portfolio by eliminating brands that
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In the first instance, ITC Mangaldeep took up the project to restructure the brand portfolio for growth. This was a huge undertaking and had a lot of implications. Here’s a report I produced in my free time, to share with the team. The project was significant for the company. The primary objectives were: 1. To ensure long-term sustainability for the brand portfolio. 2. To avoid financial pressures from disrupted businesses. 3. To grow the company’s market share. 4