AstraPay in Indonesia Playing the Digital Payments Platform vs Ecosystem Game Marleen Dieleman Aarthi Thyagarajan Pranesh Mahadeo Maxence Nobels Guillaume Clement
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AstraPay has positioned itself as a digital payment platform in Indonesia. AstraPay’s main competitor in this market is Indonesia’s central bank, Bank Indonesia (BI), and other regulatory entities like Fintech regulatory authorities. They have established platforms like Kopi Cash, OVO Cash, and EloPay. AstraPay has not positioned itself in an ecosystem game as of now. browse around here However, AstraPay is working on establishing partnerships with businesses like BCA BCA, Sogo, Astra,
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In recent times, digital payments have become one of the most significant industries globally, and there are several players in the game. Some of the popular players in the digital payment ecosystem are Apple Pay, Android Pay, and Samsung Pay. AstraPay, on the other hand, is playing a different game in the digital payments space, focusing more on a platform and less on an ecosystem game. AstraPay aims to create a platform that offers a holistic and omnichannel payment solution to merchants, banks, and mobile operators
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I started my company by using the word “Playing” in the title, and it is no longer about gaming. AstraPay in Indonesia has emerged from the digital payments platform (Bank Negara Indonesia) into the ecosystem game. In fact, we have built a platform where all players, including merchants and banks, can build an ecosystem of their own for mobile payments. AstraPay plays the role of a banker, a gateway, a marketplace, and a gateway in the same way that Amazon plays in the ecos
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– The platform/ecosystem strategy that AstraPay is using is to make a strong impact in Indonesia by focusing on the emerging and underdeveloped markets. AstraPay is providing payment solutions and infrastructure, cash management and remittance, ATM network, and mobile wallet solutions for the people in developing markets. Its focus is on emerging and underdeveloped markets. AstraPay has built an ecosystem that includes its own mobile payment platform, merchant payment platform, digital wallet, cash management service, and
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This article highlights AstraPay, an Indonesian digital payment platform, against the ecosystem, and the game being played. AstraPay is a payments company established in Indonesia in 2016, specializing in e-wallets, bill payments, and mobile payment. The platform competes with the likes of Mobilink and T-Mobile, and some of the leading players in the ecosystem include Go-Jek, Tokopedia, and BCA. AstraPay aims to disrupt the ecosystem, providing Indones
BCG Matrix Analysis
AstraPay’s recent strategic moves, which include launching the AstraPay Indonesia app, have placed it in a strong position to play a big role in Indonesia’s mobile payments ecosystem. At present, there are around 70.8 million mobile subscribers in Indonesia. While AstraPay is well-positioned to serve a small portion of this group due to its low ARPU (average revenue per user), it can potentially serve around 16.6% of this base due to the low cost-per-device
Financial Analysis
Section: Financial Analysis Selling Points: 1. Low operational cost: 2. Diverse payment options: 3. Fast transaction speed: 4. Strong customer base: Section: Competitor Analysis Competitor 1: – Airtel (Indonesia) – Tangerang Airtel (Indonesia) Section: Competitor Analysis – Airtel (Indonesia) is a dominant player in the mobile telecom industry, providing services such as
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The rise of mobile phones led to the emergence of digital payments platforms like AstraPay, which has created an ecosystem of digital payment apps and services in Indonesia. AstraPay provides a one-stop platform for all financial services in Indonesia. Its business model is based on a subscription-based model, where the app offers services and digital wallets on its app. AstraPay’s ecosystem is vast, and it competes with other leading players in Indonesia such as SBI (Software and Information Technology) and PSP (Payment Process