Dayang Group From OEM to Global Customization Yu Shan Jiahui Zhou Shuang Liu Chuang Zhang 2023

Dayang Group From OEM to Global Customization Yu Shan Jiahui Zhou Shuang Liu Chuang Zhang 2023

Problem Statement of the Case Study

The company began with one small factory in China, producing basic products such as pins and nuts for export to the United States. A few years later, it branched out to manufacturing for local domestic markets. However, the Chinese economy began to slow down, and Dayang’s sales began to falter. The market was becoming saturated with Chinese domestic products, and overseas customers were looking for different products with higher quality and competitive pricing. This is where Yu Shan Jiahui, a 23-year-old from the H

Porters Model Analysis

I am Yu Shan Jiahui, Founder and CEO of Dayang Group (DG), a global OEM and manufacturing platform with 6 years experience, focusing on customized products in different industries and regions (South America, Oceania, Europe, Africa, Middle East). Our goal is to support our customers in achieving their business objectives, with the best possible product, best possible quality, and best possible service. In the last 16 years, I have worked as an OEM at different manufacturing companies in China and

Marketing Plan

In 2006, I was the young intern for Mr. Dayang Group, an OEM company in China. At that time, I had no idea that Dayang would soon emerge as the first global brand with 18 years of development in China. moved here My primary responsibility was to create marketing strategies and support sales. Marketing Strategies: 1. Product Research After understanding the market situation and customer needs, we created 500 models of plastic bags and folded bags using new technology. We marketed them on major

SWOT Analysis

Dayang Group, founded in 1992, was initially a low-cost manufacturer of toys and office supplies in China. In the early 2000s, it moved into the field of electronics and quickly achieved international success by leveraging its low labor costs. In the first half of the decade, the company entered into global sales with its first overseas distributor in Japan. It expanded its product line to include electronics, home appliances, and mobile devices. However, in 2006, a re

Write My Case Study

During my professional development, I had an opportunity to work with Dayang Group, a global leader in manufacturing technology solutions. My team and I were working on a high-end project, which required a significant amount of time, effort, and collaboration. During our work, we were assigned to design, develop, and implement a customer-centric project to provide a unique experience. this contact form This is a unique approach for us, as we always work in OEM mode, providing an end-to-end solution. This is where Dayang Group excelled. From our initial interaction, the

Case Study Solution

Dayang Group is a manufacturing company based in China. They produce and sell various products like beds, chairs, tables, and furniture under various brands. The business model is based on contract manufacturing and customization. Here’s a detailed overview of the key success factors and the unique selling proposition that made Dayang Group a successful player in the market. Key Success Factors: 1. Strong Supplier Management: Dayang Group employs a lean supply chain management strategy. The company has an extensive network of suppliers and