Jorgen Vig Knudstorp Reflections on LEGOs Transformation Stefan Thomke 2020

Jorgen Vig Knudstorp Reflections on LEGOs Transformation Stefan Thomke 2020

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“I remember the first day I was introduced to LEGO in 1978. It was a weekend at my grandparents’ house when my grandmother took us to a store to get LEGO sets for us to play with. I was mesmerized by the brightly colored brick patterns that surrounded me. additional reading They looked as though they came straight from a child’s imagination. My grandfather said it’s not a toy, it’s a tool for education.” Jorgen Vig Knudstorp: Reflections on LEGO

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I started with a LEGO toy, the basic bricks, in 1958 at just four years old. It was then that I discovered the world of LEGO. It was a childhood of pure delight, without any adult intervention. I loved making LEGO creations for my friends, and then in 1968 I entered the local robotic club. I spent countless hours in my bedroom, designing and building robots. I also began buying LEGO sets, which took my interest and my passion to a new level. It wasn

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Jorgen Vig Knudstorp is one of LEGO’s leading designers. After working on the “LEGO World” game and “LEGO Architecture” sets in the mid-2000s, Jorgen returned to the main LEGO brand in 2008, bringing with him a wealth of design experience and his strong passion for creativity. my website “We have to look beyond what you can see. A great idea often lies just outside of our field of vision. A good idea requires a lot of mental effort and creative thought,” J

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Jorgen Vig Knudstorp is an experienced CEO, successful in shaping the strategic direction of Brick House to become one of the world’s leading LEGO manufacturers. His 30-year career in LEGO has seen a remarkable transformation from the humble beginnings of a Danish plastic company to a global brand with a turnover of €13.4 billion in 2019, with a global presence in over 130 countries and a 97% customer satisfaction rating. Jorgen describes his

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Jorgen Vig Knudstorp, a renowned LEGO researcher, recently shared his views on the LEGO transformation that began in 2018. Knudstorp, along with fellow researcher, Stefan Thomke, was awarded the prestigious Innovation Research Prize of the Danish Ministry of Industry and Higher Education, for the contribution to the field of LEGO-based research. At a time when traditional toy manufacturers are experiencing a decline in sales, and many parents are seeking new, innovative and exc

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[Page 4] In the early 2000s, when I first saw LEGOs creative universe in action at Toy Fair 2000, I knew that something big was happening. This universe was full of creative potential, that has evolved into a phenomenal universe of creativity and innovation, that has transformed into one of the most popular toy brands on the planet. At that time, LEGOs innovative, yet accessible universe had only a single theme. It was a theme of building a world, that was

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Dear colleagues and friends! I would like to share my personal reflections on my own recent LEGO experience. A few years ago, I bought a beautiful new LEGO City set, “Citizen Detective”. It had a large police car, a small firetruck, a mini-vintage ambulance, a vintage crane, and a giant vintage forklift truck. They were all made of beautifully crafted plastic pieces, and their colors were very vivid. My first impressions were