Line Corporation Business Portfolio Management and ProductMarket Expansion Zhe Zhang June Cotte Jessie Xiangliang Liu
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Line Corporation is a leading mobile messaging company in Japan. They have grown from an internet start-up in 2007 to a publicly listed company with over 350 million users globally. Line’s popularity in Japan is due to their successful product strategy, effective branding and user-centric marketing strategy. They have a comprehensive portfolio management system that enables them to balance their business needs with their product goals. pop over to this site As they are expanding rapidly in their markets, the need for a robust portfolio management system is critical. In their
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In recent years, Line Corporation has been growing rapidly. To meet the demand for smartphones and to differentiate its products, it decided to focus on product market expansion. The company aims to build a complete ecosystem that covers products, services, content, and applications. This will include not only smartphones but also other mobile devices, mobile apps, and online services. To do this, the company will need to increase production capacity and expand production facilities in various parts of the world. reference One approach to achieve this objective is to partner with a large global electron
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Line Corporation (NASDAQ: LINE) is a popular Korean messaging platform. The company operates its LINE, Line Mobile, and LINE Web services globally. LINE, which is Line Corporation’s core business, has been experiencing rapid growth in recent years due to its robust and attractive features. LINE is the largest messaging application in Asia with more than 400 million users. The company has expanded its market and product line beyond messaging to include mobile gaming, video, social commerce, and other features. LINE has been
VRIO Analysis
Line Corporation is a Japanese multinational corporation that produces mobile phones, smartphones, communication devices, and other technology products. Founded in 1997 in Japan, Line Corporation now has offices and production facilities in China, Hong Kong, the US, the UK, Sweden, Germany, Thailand, India, and Singapore. In 2015, the company reported a net sales of JPY1,051 billion. Line Corporation has a unique business model that incorporates social media, e-commerce, and traditional marketing channels.
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During the 2018 quarter, Line Corporation reported operating profit of approximately 1.534 trillion yen, a 3.9 percent increase from the same period the previous year. In the same period, revenue rose by 14.3 percent to approximately 15.91 trillion yen. The company also added approximately 322,000 active subscribers for its mobile payments service, doubling the number in just six months. This was particularly impressive given that the company saw the number
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Line Corporation (LINE), founded in 2008 in Japan, is a popular mobile communication platform, especially for SNS (social networking sites) mobile application such as LINE, KakaoTalk, and WeChat. As of Q1 2019, LINE had 163.3 million monthly active users (MAUs) in total and 106 million monthly active users (MAUs) on mobile app alone. In the Q1 of 2019, LINE reported a total revenue of 2
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Line Corporation (hereafter referred to as Line) was founded in 2004 in Tokyo, Japan by former Yahoo Japan executive Akihiro Hiroi, and was originally created to develop messaging and messaging-related services. It became the leading instant messaging company in Japan and started the Asia-Pacific region. However, the company is now under threat from other Chinese messaging apps. In this case study, we will analyze the Company’s Portfolio Management and Product Market Expansion from different angles. Portfolio Management
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Innovative and high-quality ProductMarket Expansion Zhe Zhang June Cotte Jessie Xiangliang Liu The Company Line Corporation is a rapidly growing company that has already made it through an impressive startup phase, and now is poised to further develop a high-quality portfolio of products. This portfolio includes two distinct products that have already achieved tremendous success in their respective categories, with a very high likelihood of achieving similar results in new product markets. These products are smartphones and smartwatches, respectively,