Branding Citigroups Consumer Business Rohit Deshpande 2003
PESTEL Analysis
Rohit Deshpande is a well-known advertising strategist, having consulted for numerous leading corporate clients like HUL, DLF, ICICI and Tata Coca-Cola. As he was about to embark on his consulting assignment with HUL, I had the good fortune of talking to him on this topic “Branding Citigroups Consumer Business.” The session was conducted on a quiet morning at his office. Rohit took me through various marketing studies and case studies, which he had prepared for his H
Problem Statement of the Case Study
– To start with, Citigroup was a worldwide financial organization that had come into the market in the late 1980s with a great mission. Their core business consisted of banking, wealth management and corporate and investment banking. Citigroup’s primary markets for the products and services it offered were the United States, Europe, Canada and Asia. The organization had been going through a difficult time from 2000 onwards as the world financial crisis hit. They had experienced some tough times in the market and the recess
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Recommendations for the Case Study
The purpose of this case study was to analyze the effectiveness of the strategies applied by Citigroup to promote its consumer banking business. To achieve this, I used a variety of methods, including analyzing marketing campaigns, financial data, customer surveys, and company documents. Marketing Campaigns: 1. Branding Campaign In 1997, Citigroup launched a bold branding campaign that aimed to differentiate the bank’s products and services from its competitors. The campaign featured a slog
VRIO Analysis
Branding Citigroups Consumer Business Rohit Deshpande 2003 (BCC), like a business that we have always known, is going through a turbulent period. With the emergence of competition from various firms, businesses are being affected and forced to change their ways. One of the biggest changes that BCC is undergoing is the change from its conventional strategy of offering “good service” and “low fees” to its new strategy of becoming “first brand”. The purpose of this VRIO analysis is to assess the strategic
BCG Matrix Analysis
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Case Study Analysis
Citigroup Inc. (Citigroup) is one of the biggest financial companies in the world, with over 150 million clients. Citigroup has an extensive network of branches around the globe that caters to the demands of its diverse client base. click reference The company has a strong brand and reputation, which enables it to attract clients and customers in various markets. However, in the past few years, the company has faced a lot of scrutiny over its branding practices. Brand Image In 200
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The first 6 months of Citigroup’s new consumer business division were tumultuous. We faced a slew of challenges as the consumer business was in the midst of rebranding itself. The strategy of a simple consumer business had evolved into a complex ecosystem. This had challenged every aspect of our company; from branding to marketing to customer service. Citigroup had undergone a radical change in the previous few years. The company had moved away from ‘Banking’ to ‘Banking, Markets and Invest