Ashok Leyland Embarking upon New Age Digital Technologies CASE B Chandan Chowdhury
Marketing Plan
1. The Ashok Leyland embarking upon new age digital technologies case B, Chandan Chowdhury is a marketing plan that highlights the initiatives that Ashok Leyland is undertaking to transform itself into a leading player in the automobile industry. This case study is based on a research conducted by the company in 2018, and the key objectives of the initiatives that will transform the company are to achieve superior product differentiation, enhance the customer experience, increase marketing efficiency, and align the business
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Chandan Chowdhury, Senior Consultant, Global Strategy & Performance, KPMG India Ashok Leyland, the commercial vehicles manufacturer of India, had recently embarked upon a journey towards a new age digital technology-based ecosystem. Ashok Leyland’s digital transformation plan encompasses four broad strategic pillars – customer experience (CX), digital transformation, new-age technology, and data-driven decision making. The plan is aimed at creating a digital presence for Ashok Leyland in the autom
Problem Statement of the Case Study
In recent times, the automotive industry has experienced a drastic transformation with the emergence of the digital era. Automotive manufacturers have been exploring various digital technologies to enhance their product offerings, improve their manufacturing processes, and stay competitive in today’s market. This case study is to examine Ashok Leyland’s journey and the role it played in this transformation. Ashok Leyland (AL) is one of the leading Indian commercial vehicle manufacturers that operate in the Indian and international markets. The company’s main
Financial Analysis
-The Company has implemented some latest and sophisticated digital technologies like e-commerce, e-business, and e-governance. -The Company offers an e-commerce portals on its website to sell its products and services. For instance, it sells its cars on its e-commerce portal and allows the customers to book a test drive and service the car. anonymous The company has developed an application for its buses called M-BUS which enables it to monitor the bus’s location, its drivers’ location, and their working hours. This application facil
BCG Matrix Analysis
The case study is on Ashok Leyland Embarking upon New Age Digital Technologies: CASE B: An Indian manufacturer of buses and trucks (Revamped with New Age Digital Technologies) Ashok Leyland is an Indian bus, coach, truck, and railway vehicle manufacturer. This case is about Ashok Leyland, a rebranded, a revamped entity, that embarked upon new age digital technologies. Ashok Leyland’s focus on new age technologies includes: –
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In 1997, Ashok Leyland started using digital marketing for product promotion. Then Ashok Leyland’s Vice President of Marketing Pankaj Gupta said, “We had to give an impression that we had a good presence in the digital world before we could convince the investors that our business was not going to crumble due to the digital technologies.” Ashok Leyland’s experience with digital marketing can be summarized in two main ways. click to read more Firstly, Ashok Leyland saw the advantages of digital marketing and recognized the potential