Note on Marketing Strategy Note Robert J Dolan 1997

Note on Marketing Strategy Note Robert J Dolan 1997

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1. Start with an effective opening: Tell the reader who you are and why you have written the case study. 2. Provide context: Explain why you have selected the subject for the study. 3. Start your with a statistic: Show a statistic and provide the source. 4. Use examples: Give specific examples of the ideas, strategies, and tactics you have discussed in the case study. 5. Link strategy to action: Describe a concrete action that could be taken based on what you have learned. 6. Conclude:

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I’ve been researching this topic for months. This is my first paper ever, and I’m afraid that it doesn’t meet the very high standards I’ve set myself. I want you to go through my words with a fine-toothed comb, to ensure that every word is absolutely correct, every word is meaningful. Those are the kind of words I want you to use in your work. Your grammar and punctuation should be perfect. Your choice of words should show that you know what you’re talking about. Your , body

SWOT Analysis

1. Stronger than our competitors. 2. Avoid all marketing errors. 3. Better quality products than our competitors. 4. We have more resources than our competitors. 5. We can offer a good quality product at a reasonable price. Now tell me: In the past few years, your company has been struggling. more 1. Sales have dropped below 70% of our original target sales. 2. Customer service is at an all-time low. 3. Sales executives are over-promising and under-

Alternatives

Alternatives, you may say, and you are right. However, I think one of my best alternatives is the “Care-Centered Marketing Strategy”. In this approach, rather than “selling” a product or a service, the focus is on creating “goodwill” or “positive sentiment” among the customers. This has been proven to result in increased sales (e.g. Case study: Coca Cola’s “The Campaign for a Better Tomorrow” (1998) Coca-Cola’s

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1. Define the product/service or market. 2. Identify your competition and explain how you intend to address their strengths and weaknesses. look what i found 3. Outline your marketing strategy (how you plan to reach out to potential customers). 4. Explain the target market and why you believe they need your product/service. 5. Present the value proposition or promise to the potential customers. 6. Outline the key messages that will convey your message to the target market. 7. Establish a communication plan that includes key contacts, channels

PESTEL Analysis

“PESTLE analysis is a marketing methodology that uses Political Economy, Strategic Environmental analysis, Technological change and Legal, Economic, Social and Environmental factors to understand a market and its behaviour. PESTEL analysis is the most commonly used in business marketing. The analysis provides a marketing strategist with the information necessary to identify the market’s key economic, social and environmental drivers (Siegel 2000). A PESTEL analysis provides a useful framework for business planning, risk management, quality control, and product development.

Porters Five Forces Analysis

1. Industry Structure: The marketing strategy is developed for the US Automobile market. A unique product, not much competition, high growth rate, and very high marketing expenditure are the reasons behind this. 2. Opportunities: One, two, and three-year growth of 15-20 percent are good and promising for the US Automobile market. However, there are two major challenges that will be tackled by this strategy – (i) high level of R&D expenditure on innovation, and (ii