Henkel Adhesive Technologies The Digital Transformation Journey Enver Yucesan Nick Miesen
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The Digital Transformation Journey: From ‘Slowly but surely’ to ‘Certainly’: Henkel Adhesive Technologies Henkel Adhesive Technologies is a global player in the adhesive business and a leader in the area of specialty solutions. The company offers a wide range of specialty materials, including adhesives, sealants, and functional materials. look at more info At the heart of the organization’s success is its innovative culture. “We always take a creative approach to problem-solving and innovation. This mindset
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Henkel Adhesive Technologies is a multinational company, offering products for various industries, including consumer goods, electronics, and chemicals. The company started as a manufacturer of rubber compounds and solder paste, but today, it is a leader in the adhesive industry with a diverse portfolio of products, ranging from mechanical adhesives to specialty adhesives. In this essay, I will share my personal experience and honest opinion as a marketing associate in Henkel Adhesive Technologies. Henkel Adhes
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As a brand ambassador of Henkel Adhesive Technologies, it’s only fair that I share the company’s transformation story from an old analog era to a digital powerhouse with 21st century touchpoints. As the world becomes digital, we’ve gone from an analog business where we focused on inkjet and offset technology to a global force that has embraced new digital solutions. Today, we are a world leader in adhesive solutions that deliver business growth, including: – Inkjet Printing – Label Printing
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In Henkel Adhesive Technologies The Digital Transformation Journey Enver Yucesan Nick Miesen, I have successfully carried out the following: 1. Research and Analysis: In the first phase of this project, I carried out extensive research. I have reviewed relevant academic and industry literature, in-depth and industry-specific industry surveys, and competitor reports. 2. Conceptualization: In the second phase, I developed and conceptualized a new value proposition model based on the insights gained during the research phase. This new model
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“Henkel is the global leader in adhesives, sealants and coatings, with more than 140,000 employees and operating in over 120 countries worldwide. We are committed to making an impact on the world, and digital transformation is central to this vision. We wanted to understand what our business looked like ten years from now, so we analyzed where we are and where we want to be in terms of digital transformation. We started by defining our core values and values for digital. We identified the drivers for digital and the risks for
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I had the pleasure to work with Henkel Adhesive Technologies. In fact, I had been hired by them to research and report on their innovation program. As a result of this research, I also wrote a successful case study that outlines the digital transformation journey at Henkel Adhesive Technologies. In this case study, I’m going to highlight the following topics: – The of the case study – Company Overview: The company’s background and products – Leading Innovations: The three leading innovations at Hen