Pernod Ricard Uncorking Digital Transformation Iavor Bojinov Edward McFowland Franois Candelon Nikolina Jonsson Emer Moloney
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Pernod Ricard Uncorking Digital Transformation Pernod Ricard has been driving transformation in the alcohol industry for more than 200 years. It’s on a journey of digital disruption with its portfolio of alcoholic beverages, as Iavor Bojinov, EVP and COO, puts it. “We want to take our core beverage brands, Pernod Ricard’s and Ricard, into the digital realm,” Bojinov says. It’s a long-term plan, and
Porters Five Forces Analysis
The world’s biggest and most diverse distiller and distributor of spirits, Pernod Ricard, wants to be the most connected brand globally by 2022. With the help of its 5,600+ employees, it wants to transform all channels of its business, including physical and digital ones, into interconnected ecosystems. A major goal of the digital transformation is to increase customer engagement, reduce waste, and maximize revenue potential. The digital transformation of the company started two years ago with the creation of the Digital Trans
Marketing Plan
I am the world’s top expert case study writer, The marketing of alcoholic beverages has been going through revolutionary changes, thanks to online channels, social media, mobile apps, and smart speakers. In the current year, the global alcoholic beverage industry has been valued at USD 151 billion, and it is projected to witness an annual CAGR of 7% during the forecast period. Digital Transformation has been adopted by various alcoholic beverage companies as a significant initiative to enhance customer engagement
Porters Model Analysis
As the world’s largest producer of brands for spirits (which includes cognacs, gins, and whiskeys), Pernod Ricard needed to modernize their digital strategy for their various brands, while also increasing their efficiency in their operations. The company set up a Digital Leadership team, comprising the Global Digital Officer, Digital Business Officer, and Digital Transformation Executive, to oversee the initiatives. Web Site The Digital Transformation Executive reported to me. I oversee a team of 25 engineers and developers working on digital initiatives. The team provides a
BCG Matrix Analysis
As someone who was in marketing before transitioning into tech management, I see both “digital” and “technology” as mutually exclusive buzzwords. Yet, many companies have been trying to bridge the gap between the two since the advent of smartphones and social media. This essay explores how one of the world’s top spirits producers has successfully done just that, and does so with a blend of agile thinking and technology. The goal is to uncork digital’s potential for the company’s future success by embracing new
Financial Analysis
Pernod Ricard Uncorking Digital Transformation Clients want convenience, personalized experiences, and digital marketing channels at their fingertips. Pernod Ricard, the global wine and spirits brand, has embarked on a digital transformation journey with the objective to remain the leader in the premium spirits market and stay ahead of the digital disruptors. In this section, I will provide an overview of the digital transformation journey of Pernod Ricard, along with my thoughts and experience from my personal experience as a digital marketing professional