AB InBev Brewing Up Forecasts during COVID19 Mark Egan C Fritz Foley Esel Cekin Emilie Billaud
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As a marketing executive, I have been watching closely the effects of the COVID19 pandemic on the global beer industry. One of the significant changes observed in the past six months is that the beer market has shifted from offline to online channels. Before the pandemic, 70% of the global beer sales were made in offline stores like supermarkets, convenience stores, and bars. But now online sales have surpassed offline sales for the first time. As per recent data, online beer sales had grown by 75% in
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In the year 2020, the COVID19 pandemic had brought a worldwide crisis to everyone. This worldwide crisis forced organizations to implement strict s and procedures to prevent the spread of the virus. The pandemic had affected the world’s economy and businesses across all sectors, including food and beverages. This article discusses the impact of COVID19 on AB InBev, a leading global brewer, and its brewing up forecasts during the pandemic. The article examines AB InBev’s operations, supply chain, financial
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