AirAsia vs Malaysia Airlines Mukund R Dixit Sanjay Kumar Jena 2021

AirAsia vs Malaysia Airlines Mukund R Dixit Sanjay Kumar Jena 2021

SWOT Analysis

1. Strategic Analysis (AirAsia vs Malaysia Airlines): AirAsia, a low-cost airline established in 2000 in Malaysia, operates a global network covering Asia, Oceania, Europe, Middle East, and North America with a fleet of more than 145 aircraft. In contrast, Malaysia Airlines, established in 1973, operates a global network covering Asia, Europe, Africa, North America, and the Middle East with a fleet of more than 180 aircraft. read more In

Case Study Analysis

“Both AirAsia and Malaysia Airlines have gained substantial popularity in the aviation industry by their affordable prices, efficient service, and exceptional customer service. However, they both lack a few key features that make them stand out and enable them to achieve a dominant position in the market. Both companies aim to become the primary airline in the Southeast Asian region and the top airlines in the world. However, while Malaysia Airlines is a member of Star Alliance, AirAsia operates independently. The main differences between AirAsia and Malaysia

BCG Matrix Analysis

On 31st October, 2021 I had the pleasure of attending an event at Singapore. The event was a presentation by AirAsia and Malaysia Airlines. The two airlines have a history of 24 years. They began as low-cost airlines and have evolved into a formidable player in the global aviation industry. Both the airlines are global leaders with excellent reputations for providing a seamless, efficient, and pleasant air travel experience to their passengers. At the event, there were a few points that were

Alternatives

I’ve always been a big fan of airlines – always wanted to be a superstar on the sky. My mother has always been a huge fan too. So, it’s only natural that I’ve decided to become a superstar airline pilot myself – and it all started in my final year of college! After my graduation, I was selected for a scholarship to study aviation at a renowned institution in Malaysia. The entire three-year course cost Rs.30 lakh. I don’t remember the exact amount – that’s

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Porters Model Analysis

AirAsia is a low-cost airline launched by Chandrachud Anand and Rohit Shah in 2003, after they had left Lufthansa Group as a part of the Aircraft Manufacturers’ Federation (AMF) merger. The company faced initial difficulties in attracting business travellers due to its high ticket prices. However, with time and innovation, it has gained massive popularity. On the other hand, Malaysia Airlines started in 1945 as a Singapore Airlines subsidiary and is one

Recommendations for the Case Study

My article “AirAsia vs Malaysia Airlines: Case Study” was published recently in the business journal ‘Brand Management’. In this article, I have analyzed the current market competition situation between the two airlines ‘AirAsia’ and ‘Malaysia Airlines’. ‘AirAsia’ and ‘Malaysia Airlines’ are two major airlines from Southeast Asia. Both are in a fierce competition for market share with AirAsia winning 31% of the market share while Malaysia Airlines won 24%. In this case