Alibabas Taobao B Felix OberholzerGee Julie M Wulf 2009
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First, in the introductory material, you would have mentioned something about how Alibaba was founded and how it grew to become the largest and most successful e-commerce site in China. websites Here’s a brief summary: Alibaba was founded in 1999 by a former banker named Jack Ma, and it started with only a small network of over 1,000 stores. By 2009, Alibaba had grown to a behemoth of over 370 million registered users and over 4,00
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Taobao, the famous online shopping community in China, provides a fantastic opportunity for foreign e-commerce companies to gain a competitive edge over their own offline competition. It is an e-marketplace that connects domestic and overseas sellers with buyers. Its huge user-base of Chinese consumers and fast growth is making it one of the fastest-growing e-commerce platforms globally. According to a recent report, the online marketplace market has crossed $400 billion, with a compound annual growth rate of 3
BCG Matrix Analysis
Taobao is a big fish and Alibaba is an epic sea monster. It seems like Alibaba, with a market capitalization of $27 billion, is an overnight success story of an online trading platform. As a tech company, Alibaba seems like an odd choice for a leader in the food and beverage business. This case study was an unusual choice by the author, Felix OberholzerGee, as he mentions in the that Alibaba was a “strange bird,” (pg. 5, bolded
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