Banco Real Banking on Sustainability Rosabeth Moss Kanter Ricardo Reisen de Pinho
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I spent a few days researching and writing about Banco Real Banking on Sustainability in 2014, with support from the Bank and its CEO and management team. My assignment was to write a comprehensive case study of the Bank’s “Greening its Financing” initiative. I’ve written many case studies before, so this was no real challenge. But writing about my personal experience was an entirely different story. To accomplish this, I had to overcome several roadblocks. First, the Bank was quite different from the type of
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As global economies and politics converge, banks have become the arbiters of sustainability. And the way forward is not easy. Banco Real, Brazil’s oldest and largest bank, is a case in point. Its CEO, Antonio E. Pires, believes that sustainability, not only environmental concerns, but also social and economic imperatives, should inform banking’s strategy and operations. In 2009, he joined forces with Brazilian finance authorities, local governments, and the private sector to set a five
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In my 20 years of experience working for Banco Real, the Brazilian national bank, I witnessed and participated in many innovative sustainability projects. One that sticks out was our “Banco Real BLUE” program, which aimed to improve the environmental and social outcomes of our lending activities. Banco Real’s “Banco Real BLUE” initiative aims to reduce the environmental and social impacts of its lending activities. The program is based on a holistic sustainability approach that incorporates
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I am fascinated by the 21st century’s sustainable banking, and it’s a concept that’s been gaining more and more attention worldwide. It’s a business strategy aimed at generating long-term value for the entire financial system by addressing the environmental, social, and governance (ESG) issues that impact companies and their investors. A sustainable bank is one that invests in green technology and infrastructure, adopts new financial techniques and has sustainable working practices. It’s not just an e
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– Sustainability is the core business strategy of Banco Real – Banco Real operates within the European Union – In 2021, Banco Real invested 255 million euros in sustainable projects – By 2030, Banco Real aims to reduce the environmental footprint by 50% – Sustainability is not an additional cost to the bank but an essential aspect of operations – Banco Real considers a range of measures such as investing in renewable energy, sustainable
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Banco Real Banking’s Sustainability Strategy: A marketing plan “The future is not another bank; it is a better bank.” The concept of a “better bank” reflects an underlying belief: a bank’s role in society goes beyond just “traditional” banking. It is essential for a bank to serve as a “partner” to its stakeholders, such as clients, businesses, and the wider society at large, and to actively work to improve society and the environment in ways that are in line
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“Banco Real, one of Brazil’s leading commercial banks, has announced its commitment to be sustainable by 2030. It is a bold move for any bank to undertake, especially when other traditional banks may view the transition as an unmanageable expense. Nevertheless, Banco Real’s leadership stands out, and I commend it for initiating a path that will be critical to its long-term success.” Banco Real announced its commitment in October of 2015. It was clear to me at that
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“A sustainable bank? I thought that banks should only make money! It seemed so obvious, so simple!” This is how one of my classmates reacted when he saw our bank’s environmental policy: “Sustainable banking!” “I think that’s wonderful,” was my first response. website here “This is really what banks should be doing.” “I’ve read the textbook, and this isn’t mentioned there.” This was my bank’s policy from the very beginning of my studies. And it is now even more explicit: our sustain why not try this out