BK Distributors Calculating ROI for a WebBased Customer Portal Mark Jeffery James Anfield Tim Riitters 2006
Problem Statement of the Case Study
BK Distributors was a distributor of electronic components, mainly for the medical industry. They were looking for ways to expand their business. BK Distributors approached Mark Jeffery, a marketing strategist, for advice on how to do this. Mark introduced his BK Online Marketing and Online Marketing Solutions concepts. BK Distributors decided to create a web-based customer portal to provide online purchasing for their customers. BK Online Marketing used a 4-step process to create the customer portal: market research, product development
Financial Analysis
In December 2005, BK Distributors, Inc., a small manufacturer of industrial seating and floor covering, acquired a leading global manufacturer of custom furniture for healthcare professionals and educational facilities. In doing so, BK Distributors needed to upgrade the company’s website and customer portal. BK Distributors was struggling with low website traffic and low sales, even though it was a well-known manufacturer in its industry. First, let me clarify some key concepts about the Internet and web-based commerce. The web-based
Alternatives
We worked with BK Distributors on a customer portal project, where the goal was to provide a web-based portal with all the information and data required by the customers, and to generate the income for the sales team. We started with a competitive analysis, and compared the customer portal with the competitors. We found that the competitors did not have any online portal system, and the current market is for the small retailers. The market for customer data and services was the next step in this project. We determined that the market required a B2
Marketing Plan
BK Distributors is a large family-owned wholesale business with stores located throughout the United States. BK’s primary distribution centers and warehouses are located in the United States and Europe, supplying high-quality goods to a diverse range of customers. For a number of years, BK had been experiencing a “churning” problem, with its top performing sales people leaving the company to find similar jobs elsewhere. One of the causes for this problem was that customers did not have an easy way to find the products they were looking for. B
Evaluation of Alternatives
BK Distributors’ strategy is to leverage technology to drive growth. We’ve invested a lot in web-based e-commerce and BK.com (the retail division of our family-owned business). We wanted to automate the back-office operations and automate the sales process through sales management software (SMS). SMS allowed us to automate customer account and product order management, sales forecasting, replenishment, order tracking and delivery. We have also incorporated an automated inventory management system. This is all done through
VRIO Analysis
The BK Distributors (www.bkdistributors.com) decision to build a new web-based customer portal, called MyBK, was driven by an acquisition strategy. The company wanted to expand its customer base beyond its retail shops, which were primarily local in nature. MyBK is an Internet-based sales and marketing tool, which provides a centralized sales and marketing database, with its content and configuration controlled centrally. In our discussions, the company’s CEO felt that BK Distributors’
Recommendations for the Case Study
Section: Data Collection 1. The case study explores the calculation of ROI for a web-based customer portal, as the market leader in its industry. The case examines the specifics of the initiative, the decision-making process, and the implementation strategy. next 2. The case study starts by identifying the challenges faced by the company (e.g., increased competition, limited resources, and changing customer needs). This is followed by a discussion of the project goals and objectives. 3. The case study provides a description of the customer portal
BCG Matrix Analysis
BK Distributors has recently opened a new web-based customer portal designed to allow clients to monitor their orders, view orders status, and communicate with BK’s sales team. The new platform has quickly become a popular tool for all BK sales teams. BK’s sales teams use the web-based portal extensively to respond to client queries, monitor inventory, and manage sales processes. The portal was designed with simplicity, efficiency and ease of use in mind and, according to the team, has paid dividends in terms of increased order accuracy and increased sales efficiency