Blake Sports Apparel and Switch Activewear Bringing the Executive Team Together Boris Groysberg Katherine Connolly Baden 2016
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Blake Sports Apparel and Switch Activewear Bringing the Executive Team Together Boris Groysberg Katherine Connolly Baden 2016 In the year 2005, I worked at Blake Sports Apparel, an American sports brand, and, at the same time, I held an executive position at Switch Activewear, a brand specializing in women’s activewear. This essay is a personal account of how these two brands brought my executive team together. For years, the company operated in two
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Blake Sports Apparel was established in 1976 with the opening of the first Blake store in Los Angeles. The company specialized in men’s suits, but it had one significant flaw that would set it apart: It only carried one brand, Calvin Klein. I was tasked with identifying Blake’s brand gap and to determine if Calvin Klein’s fashion aesthetic could attract a large audience that was not currently represented in the line. Section: Identifying Brand Gap The brand gap was easily identifiable.
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The 2009 recession led to a period of uncertainty and challenges for the executives at Blake Sports Apparel, an apparel manufacturer in the United States. However, it was not all gloomy as their CEO, Boris Groysberg, took action by taking his team to Las Vegas to participate in a product showcase sponsored by a leading sportswear manufacturer. At the show, he saw Blake Sports Apparel’s new line of swimsuits and created a plan to position the company as a leader in
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The global sports apparel and activewear market is projected to grow at a CAGR of 4.4% over the period from 2016 to 2021. The demand for sports apparel for both genders and young adults has increased significantly in recent years. According to Forbes, in 2015, sales of sports apparel surpassed that of sunglasses, which is the highest ever in the industry’s history. see this here With the growth of e-commerce, sports apparel and activewear brands
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Title: Executive Team Integration Blake Sports Apparel and Switch Activewear, two of the top athletic apparel and fitness apparel companies in the world, decided to collaborate in order to strengthen their brand and increase sales. In the spring of 2016, the Executive Team from Blake Sports Apparel was brought together with the Executive Team from Switch Activewear. The objective was to discover how the two companies could better collaborate and achieve their common goals. Both companies had a strong commitment to their customers and to providing
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Blake Sports Apparel has a strong reputation for quality and design. site As they entered into the executive team’s world, their goal was to improve their efficiency and optimize performance. To achieve this, they decided to invest in technology. This decision was met with mixed reactions. Some found it ambitious and unrealistic, while others were excited about the possibilities of streamlining their operations. As a result, they turned to Switch Activewear, a company that specialized in selling fitness products. The executive team and the sales force of Blake Sports Apparel
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Blake Sports Apparel and Switch Activewear are two sporting goods retailers that have been facing different challenges in the last decade. Blake is an old player in the industry, offering women’s sportswear for more than 50 years. The company was a leader in the women’s apparel market with an innovative approach and the most fashion-forward designs for women. Its growth came from a unique concept that put its customers in the center: women’s sports are not just sporting events, they’re lifestyle choices.
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Executive Summary Blake Sports Apparel (BSA) is a retail chain that specializes in athletic clothing and gear. BSA is part of The Blake Company, which also owns the Switch Activewear brand. Blake’s primary competitors are Gap, Nike, and Lululemon. In recent years, BSA has faced various challenges. The company’s growth was slow and it struggled to generate high returns. However, a recent management change has enabled BSA to realize growth potential. In