BYJUS The Blue Ocean Strategy Kushagra Sharan Anubha Shekhar Sinha
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I have worked at BYJUS since 2008. My initial work at BYJUS was in the areas of technology, product development, marketing, and analytics. During this time, I have learned a great deal about BYJUS and the organization’s strategy. In my opinion, BYJUS’s Blue Ocean Strategy is an excellent way to differentiate and create a new market for BYJUS in a crowded industry. By leveraging the technology that we already had, we can offer a unique value proposition to the market.
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My name is Kushagra Sharan Anubha Shekhar Sinha. I work for a software company. And by the way, I am the world’s top expert on BYJUS. I am a senior consultant with the company. But you wouldn’t call me a consultant, because I’m really a writer. Because here’s the deal: my name is written just below the top of the screen, and as soon as you hover over it, a menu pops up, and in there is a shortcut. Here it is
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Kushagra Sharan Anubha Shekhar Sinha is my good friend and fellow member of the B-school. I was impressed by his ability to analyze a business opportunity in the market and to build a business strategy around it. He always challenges me to think outside the box and look at problems from different angles. BYJUS is an exception to the ‘one model, one strategy’ approach that has dominated most of the online education industry in India. ByJUS is the world’s first ‘blue ocean’ strategy. The term blue ocean refers to
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BYJUS The Blue Ocean Strategy is a pioneering innovation by Bala Kishore and Kaushik Mukherjee in the education industry. BYJUS is a global online educational platform that provides unparalleled quality, affordability and flexibility in learning. BYJUS offers a wide range of courses in computer science, engineering, medical and humanities. The global economic scenario is highly competitive and the education industry is one of the most vibrant with limited opportunities to innovate. There is a growing demand for online education due
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BYJUS The Blue Ocean Strategy is a unique growth strategy that I implemented at BYJUS. BYJUS has 100,000 online students across the country, 30,000 of them are in the premium tier. It is a great success story for us. The first blue ocean strategy is to offer free courses to everyone, and it is a game-changer for the online education sector. We have been offering free courses since our inception in 2010. In addition, we have been expanding our product port
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BYJUS The Blue Ocean Strategy: The Best Blue Ocean Opportunity The Blue Ocean is the largest market space where there is room for growth. By doing things differently than your competitors, you can create a blue ocean space and capture more market share. In this article, I will share a case study of BYJUS, the largest online platform for university tuition and exam preparation, and how they took a blue ocean strategy. Background BYJUS was founded in 2011 in Mumbai by Ajit Baliya
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For a long time, BYJUS is in the crowded market, the market has almost been taken over by other online platforms in the domain of education. So, with a simple tweak of a business model, BYJUS could have come to dominate the market easily. They could have made this simple tweak by adding more focus on the needs of students. you can find out more And by doing this, BYJUS could have grown much faster and much stronger than what they did. More Bonuses Here are my thoughts on BYJUS The Blue Ocean Strategy: BYJUS