CocaCola in 2011 In Search of a New Model David B Yoffie Renee Kim 2011
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In 2011, the United States of America marked the 100th birthday of Coca-Cola, with its slogan “Share a Coke.” This has been a year of dramatic events. In March 2011, Coca-Cola’s “Share a Coke” campaign got people from around the world exchanging one Coke bottle for another to symbolize a global movement. In 2011, Coca-Cola was a symbol of the old way, with its traditional blue
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“If Coca-Cola is a “new model,” it’s not working. The company has failed to produce growth in any of the key sectors that make companies sustainably strong. It was once the undisputed kings of the packaged goods world, but even that model is failing. This article will argue that Coca-Cola needs to rethink its business strategy.” I would argue the contrary. Coca-Cola is the most successful business model in the world. It is the most iconic, enduring, consumable and prof
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In a report of a few pages and three figures I analyzed how CocaCola has evolved and how they could move forward in order to stay competitive and succeed in a world with more than a billion people drinking Coke and CokeCo. I did this by asking myself how Coca-Cola could be a great marketing brand in a competitive world, where their products are in ever-greater demand, and consumers want less-expensive alternatives. So my new 3rd version BCG model matrix would suggest: (Figure 1)
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2011 was a year of tremendous changes in Coca-Cola. The company continued to experience some turbulence as they tried to remain relevant in a very competitive market, and they also faced financial struggles due to declining sales. However, they were able to remain consistent and continue their strong growth path in the market. Coca-Cola is a globally recognized iconic beverage company. The company’s founder, Dr. John S. Pemberton, invented the soda in 1886
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In 2011 Coca-Cola has been facing many challenges from different angles. The company has not met its quarterly earnings target for four consecutive years. In 2011, Coca-Cola has been hit with several legal action from the U.S. Customs and Border Protection that prohibits Coca-Cola from shipping its juice-filled glass bottles across U.S. Border. The company has also faced an intense rivalry from PepsiCo. And the overall economic condition of the country had put
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I was invited to write a case study on Coca-Cola, which has always been the most recognizable icon in the world. Coca-Cola, and in particular its CEO, Robert’s Big Red Diet Coke, is at the center of the company’s business plan. our website In 2011, after 116 years of continuous distribution, the iconic Coke has hit a major snag. Reasons for the Problem In 2011, Coca-Cola faced two significant challenges. The company had
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CocaCola: A case study analysis Coca-Cola is one of the best known brands in the world, and arguably the most successful of all consumer product companies. Its success has been largely due to a unique business model that has transformed the company and the global drinks industry. Coca-Cola’s history and its growth to date is a story of innovation, marketing, and a deep understanding of consumer taste. Coca-Cola is a great brand in every sense. hbr case study solution It is an iconic brand