Coke and Pepsi From Global to Indian Advertising Seema Gupta 2012
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PepsiCo and Coca-Cola are two major beverage companies that have had a tremendous impact on their respective markets. They share a common business philosophy of focusing on sustainable growth strategies in their countries of operation. While both brands operate in over 150 countries worldwide, their strategies differ in terms of the approaches they take to their marketing campaigns. This case study will examine the two brands from their advertising and marketing strategies during their first five years in India. Chapter 1:
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I was amazed at how the world became a global village. We are all interconnected, and no one is an island anymore. Indian advertising had its share of globalization too. Coke and Pepsi had successfully entered into our shores with their ‘Dare to be different’ marketing campaign. The ‘Fly, Spread the Love’ tagline in India was a masterstroke. It was a clear statement to India’s young and energetic market. Coke’s advertisements showcased celebrities dancing,
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Coke and Pepsi are famous brands in India and the world with unique marketing strategies. For a long time, they have been successful because of their effective advertising campaigns. Coke, the original soft drink brand, introduced in 1898, is now available all over the world. The famous tagline ‘Coke is my drug’, introduced in the 1970s, made Coke famous in India. The Indian government gave permission to manufacture Coca-Cola in 1998. It is now a multin
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Coca-Cola and Pepsi are the world’s two best-selling beverages with over 2.2 billion and 1.7 billion drinks respectively. These brands are considered the two “World’s Best” brands and were created in the 19th century by the Salkantay family in Peru. Since then they have grown into major multinational corporations dominating the food and beverage market, particularly in the US, the UK, Europe, the Middle East, Latin America, Australia, and New Zealand.
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Coke and Pepsi, two iconic drink brands of the 20th century, have changed over the years in India as well. Their branding campaigns, ads and promotions have evolved to cater to the Indian masses in a distinct way. over at this website Coke, a soft drink brand, had its roots in America, but its marketing in India began in the 1980s. The company’s brand image of ‘shocking goodness’ and ‘beverage of the people’ became synonymous with Indian culture.
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Advertising is a medium of spreading information. It is used to enhance a company’s business by targeting customers through various mediums. The present paper examines Coca-Cola (CoCo) and PepsiCo (Pepe) and the Indian market. CoCo is a world-renowned brand that is considered to be one of the leading brands in the beverage market, accounting for 25% of the global market, as per CMO Council’s report. Pepe, on the other hand,