IKEA India Expansion Strategy Dilemma Sudhanshu Shekhar Sagarika Paul Sandeep Puri Parijat Upadhyay
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1. The Indian furniture market size is estimated to reach $24 billion by 2020, up from the current value of $15 billion. 2. The furniture market growth rate is increasing at an annual rate of 10% which is very high compared to global market growth rate of 2-4% per year. 3. The Indian furniture market is heavily dominated by home-centric retailers. These retailers focus on mass-market offerings at reasonable prices. 4. To meet the increasing demand for quality
Porters Model Analysis
IKEA India Expansion Strategy Dilemma Sudhanshu Shekhar, my friend, and I have been discussing my favourite furniture company, IKEA. I have been using IKEA products since the last 20 years. Every now and then, whenever I visit my friend’s home, I would request him to buy IKEA’s products as they are beautifully designed and affordable. this contact form At the same time, the factories that IKEA uses for its production have been the subject of concern and criticisms,
PESTEL Analysis
IKEA is known for its affordable furniture which is widely sold across the world. With a growing population of people struggling to afford to buy furniture, IKEA has launched in India. The company, in 2012, started the “India” store in Noida. The store initially offered products like dressers, lamps, and table sets that were relatively affordable. But, the prices for all the products, apart from kitchen appliances, rose due to a supply crunch in the country, which impacted their overall marketing strategy. this page In
Problem Statement of the Case Study
“Ikea’s expansion plan in India is a dilemma. On the one hand, they’re expanding, but on the other hand, a large part of the population in India has been neglected by the big furniture brands. To address this, Ikea needs to focus on offering products that are not just stylish but also affordable. To reach the masses, it needs to start in small towns where the population is more receptive to the Ikea brand. By doing this, they will increase the customer base and reduce the number of
SWOT Analysis
“Ikea’s success story is one of the most inspiring and ground-breaking ones in the world. After Ikea’s humble origins and growth to the world’s top furniture retailer, a huge focus is on developing new concepts to increase its footprint across emerging markets. The Indian market has proved to be a challenge in this endeavour. The following are some of the reasons why IKEA needs to tread carefully with its expansion strategy in India. Despite India having a population of over 1.
Evaluation of Alternatives
In early 2013, the Danish furniture brand IKEA India launched in the country, with 150 outlets spread across the metros and Tier-II towns. As a result, the brand had expected to have 2,000 IKEA stores in India by 2015. By this point, the brand had grown at a rapid pace, with 14.3 million units being sold, and its overall turnover growing by 60% in 2013. However, since then, the
Recommendations for the Case Study
“The Indian retail market is the largest consumer market in the world with growing demand for furniture and home appliances. According to a research by WARC, there are over 25 million households in India with purchasing power and spending on homes and living spaces is a Rs 300 billion. In 2014, the IKEA brand opened 30 new stores, and in India’s competitive market, there is a massive demand for furniture and home appliances. However, the IKEA India expansion strategy was met