Category: INSEAD & Stanford Case Study Analysis

  • Sorridents Making Dental Care Accessible to All in Brazil Michael Chu Priscilla Zogbi 2016

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  • Vedanta Resources Limited Issues of Sustainability Roopal Gupta Tanuja Sharma

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  • Banco Real Banking on Sustainability Rosabeth Moss Kanter Ricardo Reisen de Pinho

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    Sell what matters, and not what matters to you. That’s what I learned from my mother. To be successful, you must be more than just your business, but your values, and what matters most to your family. Gina’s mother, Nora El Khoury, was a true businesswoman. She started a successful perfume line in Lebanon, the Middle East’s largest perfume market. She knew it wasn’t enough to sell what sold, and she never did. She learned that the business would only thrive when it aligned

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    Gina El Kattan learned that, in order to get to her top potential, she had to learn the art of selling herself, her ideas, and her brand. She had started out in the fashion industry, and this wasn’t easy. She knew that if she wanted to grow her business, she needed to learn to pitch herself as an expert to people who would be willing to take her advice and help her get more clients and more business. And that required hard work, resilience, and a willingness to take on challenges. “I was not good