Category: INSEAD & Stanford Case Study Analysis

  • The Octopus and the Generals United Fruit in Guatemala HBS Faculty 2005

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  • Blue Ocean Strategy Implementation Scenario Case W Chan Kim Renee Mauborgne Katrina Ling

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    1. Research & Development (R&D) – Exploring customer expectations, perceptions, and preferences – Determining product offerings, target market, distribution, and pricing – Analyzing competition, including key competitor brands and pricing strategies – Developing marketing and promotional strategies – Identifying and addressing technical and production issues 2. Supply Chain – Developing supply chain management strategies, including sourcing, manufacturing, transportation, and warehousing

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  • Three Empirical Methods for Calculating Customer Lifetime Value Zhihao Zhang Kimberly Whitler Rajkumar Venkatesan

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