Bizzy Coffee Michael J Schill Blake Bethea
BCG Matrix Analysis
Bizzy Coffee, a start-up brewery company, was founded by Michael J Schill and Blake Bethea. The founders’ vision was to create a brewery that was affordable, accessible, and that would offer customers a memorable experience. The founders chose a unique name that embodied their values and a logo that was sleek and modern. They started the brewery in 2014 with a small production capacity. Bizzy Coffee’s production capacity increased over time as the demand for
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Bizzy Coffee is a new coffee shop in the heart of downtown. Our first order of business was to establish a unique identity that reflected the vibrancy of our city’s coffee scene. We were lucky to stumble upon this old building with a stunning view of the city skyline. We knew that we needed to be different in some way, so we made the bold move to use locally-sourced ingredients, including our own roasted beans, to provide a unique flavor profile to complement the coffee.
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The owner of Bizzy Coffee Michael J Schill Blake Bethea (and me) recently had the honor to host a meet & greet event at our coffeehouse in downtown San Francisco. I arrived to a venue with a perfect vibe: lots of chairs arranged in a circle around a small stage set up. The tables were covered in tablecloths and linens, and we’d decorated the walls with colorful murals and framed photos of our staff and customers. I introduced myself, and then I asked
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1. Start your case study with a high-level executive summary — your to your case study. 2. Introduce your main characters. 3. Set the scene: describe the environment and events that shaped the situation. 4. Delve deep into the core issue at hand. Explain why it’s so relevant, and how it plays out in your case study. 5. Introduce the objectives of your case study. What’s the main purpose of the investigation? What’s the solution? 6. Set the context. What is
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Bizzy Coffee (www.bizzycoffee.com) is the largest specialty coffee company in the United States, specializing in blends, tasters, and beverage programs for businesses of all sizes. Founded by Michael J Schill in 2008, Bizzy’s coffee is made from fresh, organic beans. Home With offices in San Francisco, Seattle, and Austin, the company employs over 200 people and is expanding rapidly. With a focus on
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I started my own coffee roasting company about two years ago. The first year was a bumpy ride as I struggled to keep my business afloat while also juggling a part-time job as a financial advisor for an investment firm. I had little experience in the coffee industry, and I faced countless challenges every week. description The second year was much better. I started hiring employees to help me run the business more efficiently. I also added some retail locations to my roasting operations. At the same time, I invested in