Jijihong Catering Management Co Ltd Brand Repositioning for Growth Kefa Yu Xixia Zhang Tingyi Zhan Yingkang Chen
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In the year 2000, Jijihong Catering Management Co Ltd (JJCM), a famous catering company in Shenzhen, opened its doors to customers. However, in the following years, they encountered several challenges that threatened the company’s prosperity. Despite the many ups and downs, the company eventually managed to thrive, thanks to the commitment and dedication of the management team. However, JJCM faced new challenges in the latter half of 2009 when the company’s revenue
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I worked for Jijihong Catering Management Co Ltd as the Business Development Manager, and for over a year, my job was to develop strategic business partnerships and enhance brand awareness in the Chinese food market. My job entailed visiting various restaurants, understanding their products, target markets and customers, identifying potential partners, conducting research on their strengths and weaknesses, and proposing partnership solutions that would help the company grow its customer base and revenues. The objective of the project was to position J
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I am Jijihong Catering Management Co Ltd’s new marketing and branding project manager. I am very proud to have the opportunity to lead the repositioning project for this esteemed company. Our aim is to create an image that reflects the company’s strong brand identity and values, and to create a sense of excitement and anticipation among our target audience. The goal is to generate growth and profitability for Jijihong. Our plan involves several steps: 1. Define the brand positioning and messaging. We will focus
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Jijihong Catering Management Co Ltd is a leading provider of hospitality and catering services, based in Beijing, China. The company has a reputation as a top-notch service provider to the country’s biggest hotel brands, and also operates a few boutique hotels. Over the past few years, the company’s market share has steadily grown, and Jijihong has become a sought-after player in the hospitality industry. The key to Jijihong’s success has been a dedication to quality, coupled
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“The company had been a well-known player in the catering industry for over 20 years. However, we found that their reputation and brand recognition were limited in terms of the growing Chinese market. The catering market was changing fast and Chinese consumers were looking for new and better dining options, leading to a rapid growth in the market for catering services. visit this site We felt it was high time for the company to reposition and grow its brand for the future.” Jijihong Catering Management Co Ltd had initially established itself as a one-
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I am a graduate of marketing from a reputable college, and I was chosen by my boss to be part of the Jijihong Catering Management Co Ltd marketing team. I was tasked to review their current marketing strategy, repositioning, brand and packaging and make suggestions on how they can improve it. This was the company’s strategic marketing plan for 2019. get more At first glance, I was impressed. The company had a great team, with all of their marketing strategies well thought out