Kathy Fish at Procter Gamble Navigating Industry Disruption
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“Navigating Industry Disruption” was the title of my 2007 keynote speech at Procter Gamble (PG). The company is one of the most recognized, admired, and respected in the consumer goods sector. We have faced numerous external shocks—including several global recessions—during the last 25 years. While PG has weathered most of them, the company has also experienced several industry-wide disruptions. The following are three: 1. Diversification: In the early
VRIO Analysis
Procter Gamble Navigating Industry Disruption I was privileged to hear Dr. why not look here Kathy Fish give a presentation at Procter Gamble in January 2017. She is the Senior Director for Strategic Innovation, a new, newly created team in Procter Gamble, which brings together 60 scientists and researchers and a team of 6 design engineers. Kathy’s talk was titled “Navigating Industry Disruption.” What’s that? That’s when a business faces
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Evaluation of Alternatives Kathy Fish is an industry thought leader with over 30 years of experience in marketing strategy, branding, and digital disruption. She currently leads Global Strategy and Planning for Procter & Gamble’s personal care and home care brands, including Pampers, Gillette, Febreze, Tide, and Crest. special info In my role, Kathy works with key executive leadership to understand how P&G can leverage technology and data to transform marketing and customer experience. The P&
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Kathy Fish, the vice president of marketing at Procter & Gamble, is an expert case study in navigating industry disruption. Her career has allowed her to experience the ups and downs of change while successfully navigating both internal and external challenges. In her current role, she has been able to leverage her experience in customer experience to stay ahead of the curve. Kathy’s career began at Gillette where she worked for over 20 years. She rose through the ranks and was eventually promoted to the Senior Director of Marketing
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As a new employee at Procter Gamble, the world’s largest consumer goods maker, I was tasked with designing a training program for a new product team — which meant explaining the new product to a team that had no experience with the market, no product development experience, and no idea what to expect in the first six months. We started the training program at the beginning of this month, and it’s going well so far. The first challenge was finding the right people for the training program. The training was to be designed for 350 people
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– Kathy is a senior marketing executive, with a decade of experience managing B2B and consumer brands. – She has been working on strategic plans at the largest consumer goods company since 2016, focusing on emerging market opportunities, including AI, digital, and emerging technology. – Kathy’s most recent project was the launch of the company’s newest eco-friendly home cleaning product line in response to the growing concern of plastic pollution. In her experience, the industry is